Manager of Digital Operations

QUALIFICATIONS:

Education

• Bachelor’s degree in English, Communication, Marketing, or a related field required.

Experience and Training

• 3–5 years of progressively responsible experience in digital communications, ideally within a higher education or nonprofit advancement environment.
• Proven expertise in website content management, including experience with CMS platforms, website optimization, and improving user experiences (preferably Blackbaud NetCommunity, Wordpress, or similar).

Knowledge, Skills, Ability:

• Strong understanding of fundraising communications and donor engagement strategies.
• Proven experience managing and designing multimedia content for digital platforms, including websites, email campaigns, and social media.
• Expertise in email marketing platforms, social media management tools (Cloud Campaign or similar), and content creation software (Canva, Adobe Creative Suite).
• Strong analytical skills and experience using analytics tools to measure website performance and campaign effectiveness.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and brand voice.
• Demonstrated ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
• Strategic thinker with strong leadership, collaboration, and problem-solving skills.
• Passion for the mission and values of High Point University.

Key Responsibilities

• Leads the execution of email marketing efforts as the primary communication channel, including annual giving solicitations, donor appeals, event invitations, stewardship messages, and internal IA requests.
• Manages incoming project requests from the Institutional Advancement team, ensuring timely, strategic, and accurate delivery of communications.
• Builds and optimizes event registration pages and online giving pages to support fundraising and engagement goals.
• Plans, brainstorms, and executes social media content in collaboration with cross-functional teams, including scheduling and performance tracking.
• Supports the Alumni Engagement team through the development and distribution of monthly newsletters and targeted communications.
• Creates stewardship-focused content, including filming and editing personalized donor birthday videos and other engagement touchpoints.
• Maintains and updates the Institutional Advancement website, including content edits, page creation, and ongoing optimizations to improve user experience.
• Collaborates across teams to align messaging, branding, and campaign strategy across email, web, and social platforms.
• Assists in building and maintaining a content calendar to support consistent and strategic communication across all channels.
• Monitors performance metrics across email and web platforms, using insights to refine and improve future campaigns.

ACCOUNTABILITY:

• Reports to the Director of Development Operations.
• Provides regular analytics reports on digital campaign performance (weekly, monthly, quarterly, annually) and website user engagement metrics.