Manager of Content Strategy

Manager Of Content Strategy

The Manager of Content Strategy serves as the University of Tampa's institutional narrative and brand content leader. This role is responsible for defining, stewarding, and activating the university's core brand story—ensuring that UTampa's priorities, strengths, and differentiators are communicated with clarity, consistency, and strategic intent across campaigns, platforms, and audiences.

Operating at a strategic level, the Manager of Content Strategy translates institutional vision, market insight, and leadership priorities into message architecture, priority storylines, and content frameworks that guide execution across web, editorial, digital, and campaign communications. The role plays a central part in advancing brand marketing, reputation building, enrollment, and philanthropy through disciplined narrative strategy and high-impact storytelling.

In addition to producing select, high-visibility content, the Manager leads content planning and governance, establishes standards for voice and narrative consistency, and provides strategic direction to writers and content practitioners. The role supervises the Content Strategist and ensures that web and digital content execution aligns with brand strategy, campaign priorities, and institutional goals. Success is measured by brand clarity, narrative coherence, and the effectiveness of storytelling in advancing UTampa's visibility, enrollment outcomes, and philanthropic engagement.

Key Responsibilities

• Institutional Narrative and Brand Strategy
• Content Strategy and Campaign Leadership
• Writing and Editorial Leadership
• Content Governance and Brand Stewardship
• Team Leadership and Collaboration

Qualifications

• Bachelor's degree in communications, journalism, marketing, English, or a related field; master's degree preferred.
• Seven or more years of experience in content strategy, brand storytelling, or strategic communications.
• Demonstrated success developing institutional or brand narratives across diverse audiences.
• Exceptional writing, editing, and storytelling ability.
• Strong strategic thinking and ability to translate vision into actionable frameworks.
• Experience in higher education or mission-driven organizations preferred.

Success Indicators

• Clear articulation and consistent application of UTampa's brand narrative across channels.
• Strong alignment of storytelling with enrollment, advancement, and reputation goals.
• Improved coherence and impact of institutional campaigns and priority initiatives.
• Positive feedback from senior leadership and campus partners regarding message clarity and strategic value.

Submission Guidelines

To receive full consideration for employment with The University of Tampa, please be sure to submit/upload required documents for this position at time of application submission. Required documents should be submitted in the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.

Background Check Requirements

Finalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report.

Additional Information

This description is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. Essential functions and overtime eligibility may vary based on the specific task assigned to the position.