$81,000–$135,000 Per Year
Alliance/Partner Management, Best Practices, Campaigns, Content Delivery/Distribution, Content Development, Content Management, Cosmetology, Cross-Functional, Customer Experience, Event Management, Event Marketing, Marketing, Multiplatform/Cross-Platform, Organizational Skills, Partner Sales, Performance Management, Performance Tuning/Optimization, Photography, Public/Media/Press/Analyst Relations, Quality Management, Sales, Social Media, Storytelling, Team Player, Training Program, Training/Teaching, Willing to Travel
Overview
Manager of Content, Store Experiences - Beauty & Salon
Role Summary
The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social-first content that drives traffic, engagement, and sales. This role leads to the capture, creation, and amplification of content from in-store events, brand activations, and experience, ensuring every moment is turned into shareable, revenue-driving storytelling. Connects events to content and content to commerce, creating visibility for the business while inspiring both customers and store teams.
Key Responsibilities
Event Content Strategy & Execution
- Travel to events and experiences to develop and execute a content strategy
- Capture key moments from in-store events, brand activations, and trainings
- Ensure every event has a clear content plan (before, during, and after) Translate events into engaging stories that drive awareness and traffic
Social Content Creation
- Create and manage short-form video, photography, and social content
- Ensure content is aligned to brand voice, trends, and platform best practices
- Highlight artistry, services, product, and customer experiences through content
- Deliver content that is engaging, authentic, and performance-driven
Traffic & Sales Impact
- Use content to drive store traffic, event attendance, and customer engagement
- Partner with Sales & Education teams to align content with event sales goals and key moments
- Amplify product launches, services, and promotions through event storytelling
- Track and optimize content performance to improve reach and conversion
Team & Field Enablement
- Provide tools and guidance for store teams to capture and share content locally
- Create simple frameworks and templates to ensure consistent, high-quality content
- Elevate field capability in social storytelling and content creation
Cross-Functional Partnership
- Partner with Manager of Event & Experiences, Brands, Merchants, Pro Team, and Education to align on event storytelling
- Collaborate with marketing to ensure content supports broader campaigns
- Ensure alignment between in-store experiences and digital presence
- Partners with internal Communications for monthly updates on events and highlights all community, in store, and activations for awareness in the community and in stores
- Attends PR Event, Marketing, and Event Meetings
Content Management & Organization
- Manage and organize a central content library for events and experiences
- Ensure content is accessible for reuse across teams and platforms
- Maintain consistency in quality, tone, and brand representation
Qualifications
- Strong creative eye for content, storytelling, and visual trends
- Deep understanding of social media platforms and content performance
- Ability to connect content to traffic, engagement, and sales outcomes
- Highly organized and able to manage multiple events and timelines
- Collaborative, energetic, and hands-on
- Ability to travel more than 50% of the time and be available to work weekends to support events & experiences
What You Get:
Enjoy a rewarding career at Catalyst, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference at one of America's most iconic brands.
- Generous Benefits: Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.
- Opportunities for Growth and Development: We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement.
- Collaborative and supportive Culture: We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success.
About Catalyst:
Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success. Six iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style. We will leverage our rich history, resources and best-in-class industry talent to further build the success of our brands. At Catalyst we are united in one shared purpose: We exist to ignite America's most beloved retail brands to make fashion accessible to all.
For more opportunities to join our team please visit our careers page.
Pay Range
USD $81,000.00 - USD $135,000.00 /Yr.