Manager, Marketing

Location: 416 Tyvola Road, Charlotte, North Carolina 28217

Summary:  Responsible for co- managing, along with dealership General Managers, e-commerce, social media and reputation management processes with the dealerships in the assigned geographic region. This position advises dealerships on opportunities to help the store excel in Social media and coordinated dealership efforts to improve Search Engine Optimization, Search Engine Marketing, Reputation Management and Social Media efforts of the dealerships.

Supervisory Responsibilities:  This job has no direct supervisory responsibilities.

Essential Duties and Responsibilitiesinclude the following:

• Develops and executes project plans for constructing e-Commerce business applications.
• Participates in problem definition and analysis, and preparation of client presentations.
• Develops e-Commerce business solutions by interfacing with the client and internal resources.
• Gathers, analyzes and makes recommendations based on customer data that improves the organization's operating efficiencies and costs.
• Acts as the team subject matter expert and coordinates with business partners when more outside information is needed.
• Monitors manufacturer website compliance.
• Manages vendor relationships as they relate to internet initiatives
• Oversees dealerships Social Media and Reputation Management planning and management
• Measures and reports on ROI for the dealerships
• Prepares schedules to help coordinate our efforts to improve SEO, SEM, Reputation Management and social media of Hendrick dealerships.
• Performs benchmarking of current digital performance at each dealership and maintains documentation to track dealership progress.
• Manages SocialDealer platform including daily monitoring of social media and reputation management utilizing the SocialDealer platform.
• Performs weekly audits of all review sites to ensure all reviews not tracked by SocialDealer are logged
• Performs monthly review of SEO, web traffic and action items
• Prepares quarterly digital performance summary reports reviewing SEO, Reputation Management/Brand Identity and Social Media.
• Host monthly conference call to review digital performance as a group and share ideas.
• Trains dealership personnel on e-Commerce initiatives.
• Maintain dealership reports.
• Maintains CSI at or above Company standards
• Maintains an organized, clean and safe work area
• Participates in required training 
• Follows Safeguards rules and regulations.
• Demonstrates the Company’s Core Values
• Complies with Company policies and procedures
• Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.
• Other duties as assigned

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with medical conditions to perform the essential functions.

Desired Education:

o   GED

o   High School Diploma

o   Associate Degree

   Bachelor Degree

o   Master Degree

o   Doctorate Degree

Field of Study/Work Experience:

o   Accounting

o   Automotive

   Business

o   Human Resources

o   Information Technology

Desired Work Experience:

o   up to 3 years

o   3-5 years

   5+ years

Education/Experience:

Previous marketing experience. In-depth knowledge of e-Commerce marketing tools and strategies including Pay Per Click Management, Key words, Search Engine Optimization, Search Engine Marketing is essential.  Position also requires knowledge of BDC and CRM tools and processes.

Certificates and Licenses:

   Valid Driver’s License

o   Automobile Salesperson License

Computer Skills:

Advanced Computer skills in Microsoft Office products.  Strong knowledge of various social media tools including Facebook, Twitter, etc and various third party applications used by dealerships.

Communication Skills:

Ability to understand and follow instructions. Ability to communicate effectively with customers and company personnel.

Attendance Expectations:

The position requires regular and predictable attendance.  Scheduled shifts may include evening hours, weekends, and holidays.

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; and sit; use hands to finger, handle, and feel.

Environment Demands:

Duties are performed primarily at a desk in an office environment but will also be required to work throughout the facility.  Work includes frequent clerical and administrative assignments and interaction with office, employees, and company personnel.

Verbal and Writing Ability:

Ability to read and comprehend instructions, correspondence, and memos.  Ability to effectively present information in one-on-one, small and large group situations to customers and other employees.

Math Ability:

Ability to add, subtract, multiply and divide. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret and analyze marketing data, reports, and spreadsheets.

Core Values:

To perform the job successfully, an individual should demonstrate the following Core Values:

Servant Leadership

Servant Leaders consciously put the needs of others before their own, because to serve people is to value them.

Teamwork through Trust & Respect

Diversity is strength, and when we trust and respect one another we can work as a team to achieve at a high level.

Integrity

Being honest and transparent with people, in an effort to do the right thing within the letter and spirit of the law, drives every action we take and every decision we make.

Commitment to Customer Enthusiasm

Every day we recommit ourselves to the customer experience, and we are empowered to exceed the expectations of our customers.

Passion for Winning

Hendrick’s tradition of winning is based on the idea of striving to be the best, not the biggest, and is therefore defined by how we treat our people.

Accountability at All Levels

Taking ownership of our actions and our decisions allows us to grow as individuals, and support each other as a team.

Commitment to Continuous Improvement

Every day we soften our hearts as well as our egos, in order to seek out and improve upon areas of opportunity within ourselves and our team.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee.  The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.  This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.