Manager, Marketing Audience Development

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Careers

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Job Details

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Manager, Marketing Audience Development

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ntttttttttttttttttttttJOB DESCRIPTION

We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.

RESPONSIBILITIES

• Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
• Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
• Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
• Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
• Investigate new audience opportunities by analyzing customer behavior and engagement.
• Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
• Identify improvements for audience structure, reusability, and scalability across CRM programs.
• Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
• Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.

QUALIFICATIONS

• 7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
• Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
• Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
• Ability to navigate data tables and customer datasets to define and validate audiences.
• Strong attention to detail, managing complex audience structures and naming conventions.
• Excellent communication skills to gather requirements and translate them into technical audience logic.
• Experience in supporting lifecycle marketing, personalization, or targeted communications.
• Prior cross-functional collaboration with strategy, analytics, and technology teams.
• Highly organized and process-oriented with a passion for consistency and structure.
• Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.

Salary Range: $110,500 to $120,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.tttttt

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At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC ("YRSG") and Yum Connect, LLC ("Yum Digital and Technology")(collectively, "Yum") is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest you.

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xc2xa92026 Pizza Hut, LLC. All rights reserved. The Pizza Hut name, logos and relatedn marks are trademarks of Pizza Hut, LLC. All other trademarks are the property of theirn respective owners.

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References to xe2x80x9cwexe2x80x9d and xe2x80x9courxe2x80x9d include Pizza Hutxe2x80x99s corporately owned restaurants andn independently owned and operated franchises. Franchisees are the exclusive employer of theirn employees and as such are solely responsible for all employment related matters in theirn restaurants. The benefits referenced may not be available at all Pizza Hutxc2xae restaurants. Pizzan Hut and its franchisees are equal opportunity employers.

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n This job is located in Plano, TX. Candidates can exploren additional roles in Plano, TX and surrounding areas using the job search tool.nn

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