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Manager, Marketing

SchureMed

Abington, MA

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JOB DETAILS
SKILLS
Analysis Skills, Budgeting, Business-to-Business (B2B), CSS (Cascading Style Sheet), Campaigns, Conferences, Content Management Systems (CMS), Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer Support/Service, Datasheets, Editing, HTML (HyperText Markup Language), Healthcare, Logistics, Market Share, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Communications, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Medical Equipment, Metrics, Online Marketing, Partner Sales, Performance Analysis, Performance Metrics, Product Marketing, Product/Service Launch, Project/Program Management, Quality Management, Reporting Dashboards, Return on Investment (ROI), Revenue Planning, Sales Pipeline, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Strategic Planning, Trade Show Management, Trade Shows, Vendor/Supplier Management, Web Design, Webinar, Website Conversion, Writing Skills, eCommerce Sales
LOCATION
Abington, MA
POSTED
30+ days ago

About the Role

SchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events/tradeshows. You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.

Key Responsibilities

  • Strategy & Planning: Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets.

  • Brand & Communications: Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials.

  • Digital Marketing: Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into actions that improve traffic, conversion, and CAC.

  • Product Marketing: Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans.

  • Events/Tradeshows: Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre/post campaigns, lead capture, ROI reporting).

  • Performance & Reporting: Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention.

  • Cross-Functional: Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up.

  • Market Intelligence: Monitor competitors and trends; surface insights to sharpen positioning and creative.

Qualifications

  • Bachelor's in Marketing, Communications, Business, or equivalent experience.

  • 3+ years in at least two areas: digital marketing, product marketing, events/tradeshows, or marcom.

  • Excellent writing/editing, project management, and analytical skills; data-driven decision maker.

  • Tools: SEO/SEM, GA4, Search Console, CRM/marketing automation, CMS; basic design tools a plus.

  • Nice to have: B2B, healthcare/medical device, tradeshow/vendor management, basic HTML/CSS.

About the Company

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SchureMed