Job Type
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named "The Marble City" and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World's Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the "Not-So-Crazy Cat Lady" with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community's employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary of Position:
The Manager, Market Strategy & Planning supports the commercial success of PetSafe Brands' product verticals by translating data into actionable insights and building the commercial plans that connect product roadmaps to the market. This role is a critical bridge between the Product & Technology organization and the Revenue team - partnering closely with Product Management and Product Marketing on value proposition and market needs, while owning MS&P-led work in channel strategy, pricing, category P&L investment, and retail execution. Approximately 50% of this role operates in direct collaboration with Sales. Success is measured by the quality of commercial insight delivered, the effectiveness of go-to-market plans, and the financial performance of the categories supported.
Responsibilities:
Market Strategy & Planning - Owned by This Role
Lead channel strategy development across assigned product verticals, defining where and how PetSafe Brands products reach consumers and retail partners.
Manage retailer P&L investment mix; track NPD performance, promotional effectiveness, and trade spend ROI, recommending optimizations to improve profitability.
Develop components of the go-to-market plan including launch plans, assortment & shelf strategy, and annual commercial priorities in partnership with Sales.
Design merchandising and in-store activation plans; manage POS materials and ensure strong in-store fundamentals aligned to commercial priorities.
Analyze POS, Nielsen, and internal sales data to uncover trends, identify growth opportunities, and deliver actionable recommendations to Sales, Product Management, and Product Marketing.
Create sales enablement materials including sell sheets, product decks, and retailer-ready presentations to support Sales conversations and customer meetings.
Monitor competitor pricing, promotions, and in-store activity to inform strategy and surface risks or opportunities to leadership.
Co-Owned with Product Management and Product Marketing
Collaborate with Product Management and Product Marketing to validate market needs, ensuring commercial and consumer insights inform product investment decisions and roadmap prioritization.
Support the commercialization strategic brief process in partnership with Product Management and Product Marketing, providing channel, pricing, and P&L context to inform launch decisions.
Partner with Product Marketing on product pilot planning, contributing commercial readiness assessments, retail activation plans, and trade investment recommendations.
Qualifications:
5-8+ years in commercial strategy, category management, sales planning, or related fields; experience working across Sales, Marketing, and Product functions preferred.
Strong analytical skills with hands-on experience using POS data, syndicated data (Nielsen/Circana), and internal sales reporting; ability to translate insights into clear, actionable recommendations.
Demonstrated understanding of retail execution, trade investment levers, pricing strategy, and channel management in a consumer products environment.
Strong communication and presentation skills; comfortable partnering with Product Management and Product Marketing and presenting to senior commercial leaders.
Bachelor's degree in Business, Marketing, Finance, or related field required.
Other job duties as assigned.
Accountabilities:
Balanced Scorecard metrics: category revenue and profitability performance, trade spend ROI, and promotional effectiveness across assigned verticals.
Quality and timeliness of commercial insights, go-to-market plans, and sales enablement materials delivered to cross-functional partners and Sales.
NPD launch performance against commercial plan targets.
Relationships:
Reports to: Vice President, Marketing, Strategy & Planning
Cross-functional partners: Sales, Product Management (across all four verticals), Product Marketing, Finance, Product Supply, & Brand Marketing
No direct reports at this time.
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BENEFITS:
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual's identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.