Salary Range: $121,000 - $137,500 per year.
The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.
At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.
Manager, GTM Engineering – Wayfair Professional
Wayfair Professional is looking for a Manager of GTM Engineering to join the Marketing Operations team. This is a high-impact, technical leadership role responsible for architecting and building the technical engine of our B2B revenue pipeline. You will move beyond traditional lead funnel management to engineer a sophisticated, automated ecosystem that powers our go-to-market motions.
As the leader of this function you will manage a team, overseeing the development of AI-driven workflows, complex data integrations, and scalable automation systems that bridge the gap between Marketing and Sales.
What You’ll Do
- Technical Stack Architecture: Own and evolve our GTM technology stack, using tools like Clay and n8n for lead generation, enrichment, and workflow orchestration. You will design how these tools interact with Salesforce, internal APIs, and 3rd-party data sources.
- AI-Powered Workflow Automation: Architect and deploy advanced automations that leverage AI/LLMs to perform nuanced lead vetting and personalized outreach at scale, reducing manual effort for the MKTG and Sales teams
- Lead Funnel Engineering: Build and maintain the technical infrastructure for lead scoring and routing. You will partner with Engineering to optimize lead funnel architecture and ensure high-integrity data flow throughout the funnel.
- People Management: Lead, mentor, and develop a team of analysts. You will set the technical roadmap for your team and ensure the successful delivery of complex projects.
- Systems Integration & Optimization: Identify "friction points" in the funnel and engineer solutions to resolve them. This includes building logic for complex segmentation and ensuring seamless data synchronization across our CDP (Salesforce Data Cloud), in partnership with Analytics, Engineering, etc.
- Technical Performance Monitoring: Build robust monitoring and alerting for GTM systems to ensure 99.9% uptime for automated workflows. Translate technical performance into commercial impact reports for leadership.
What You’ll Need
- Technical Expertise: 5+ years of experience in GTM Engineering, Marketing Operations, or RevOps with a heavy emphasis on automation and system architecture.
- Automation Mastery: Expert-level proficiency in low-code/no-code orchestrators (e.g., Clay, n8n). Deep understanding of integrating AI agents and LLMs into production workflows.
- Data & Engineering Skills: Proficiency in SQL is required. Experience with Python or JavaScript for building custom nodes/scripts is highly preferred. Deep familiarity with API management and Salesforce architecture.
- Management Experience: Proven track record of managing and developing technical talent. Ability to translate business requirements into technical specifications for your team.
- Strategic Problem Solving: You are capable of defining complex logic and have a "zero-defect" mentality regarding data accuracy and system reliability.
- Communication: Ability to "manage up" to senior leaders and "manage across" to both technical and sales partners. You can explain technical architecture to non-technical stakeholders effectively.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.