The Global Licensing Merchandise Manager, International Sales is a strategic, revenue-driving role embedded within the International Sales & Licensing organization. This position integrates merchandising expertise directly into the wholesale structure to strengthen global execution, accelerate growth, and support international business development initiatives.
This internal transition enhances cross-functional alignment while positioning the international business for scalable expansion across wholesale, licensing, sourcing, and brand development initiatives.
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Strategic Purpose
• Align international product strategy with wholesale revenue objectives
• Strengthen licensee and distributor partnerships
• Support international business development and expansion initiatives
• Improve speed-to-market and global assortment optimization
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Core Impact Areas
1. Revenue Growth & Commercial Execution
• Translate global merchandising strategies into actionable wholesale plans
• Support assortment planning, forecasting alignment, and sell-in execution
• Identify category expansion and new market opportunities
• Drive margin optimization through product lifecycle insights
Key Deliverables:
- Improved sell-through performance across international wholesale accounts
- Optimized regional assortments aligned to market demand
- Primary point of contact between Dallas and NYC based international sales team, will recap all market appointments with detailed action points
2. Business Development (Wholesale, Licensing & Brand)
• Play an integral role in international business development strategy
• Support expansion of wholesale accounts, distributors, and licensing partnerships
• Evaluate new market and category opportunities for growth potential
• Partner cross-functionally on key product sourcing initiatives
• Ensure seamless integration of new partners aligned to brand standards
Key Deliverables:
- Contribution to brand development initiatives that strengthen global positioning
- Expansion of wholesale distribution and licensing partnerships
3. Post-Market Product Transition & Licensee Coordination
• Serve as the primary point person between the Global Merchandising team and the International Wholesale organization following market appointments
• Ensure seamless transition of product decisions from merchandising strategy into wholesale sales execution
• Manage post-market follow-ups and implementation related to tech packs and distribution / coordination with international licensees / partners
• Maintain communication between merchandising, product development, licensing partners, and wholesale teams to ensure product readiness
Key Deliverables
• Timely completion and distribution of post-market tech pack updates and documentation to licensing partners
• Smooth handoff from merchandising to wholesale execution following market appointments
• Improved product readiness timelines and operational clarity for international partners
4. Cross-Functional Leadership
• Bridge International Sales, Merchandising, Product Development, and Planning
• Represent international market needs in seasonal line architecture
• Improve communication flow, decision-making speed, and execution clarity
Key Deliverables
• Reduced time-to-market for international assortments
• Improved cross-functional communication and operational alignment
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Organizational Value
For International Sales
• Embedded merchandising expertise to support commercial decision-making
• Faster alignment on assortments and market-specific needs
• Stronger licensee and distributor engagement
For Merchandising
• Direct visibility into international performance and feedback
• Better localization and forecasting input
For Licensing & Brand
• Enhanced global brand consistency
• Structured onboarding of new vendors and partners
• Strategic expansion support across territories and categories
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Conclusion
The Global Licensing Merchandise Manager, International Sales role strengthens the integration of product, sales, licensing, and sourcing strategy within the international organization. By placing merchandising leadership within the wholesale structure, Catalyst Brands enhances its ability to scale globally, accelerate growth, and operate as a unified commercial organization.