Manager/Football Content and Strategy

This role will report to the Assistant AD for Creative Services and Chief of Staff in football. The ideal candidate will primarily be video focused and execute creative ideating, project management and social media content calendar for Football program. This position must multitask equally the needs for social content and recruiting needs, while often hitting both at the same time. Must be a team player that works within creative agency in athletics and collaborates with peers on execution and vision. We want a team first individual that thinks of the brand first before themselves.

Duties and Responsibilities:

• Lead and manage year-long creative content and calendar of Lobo football program. The primary focus will be creative video production, social media strategy and branding ideation.
• Coordinate posting and manage football social media accounts. This includes account growth, platform specific content and data reports for targeted strategizing.
• Leverage UNM Athletics and football social media accounts to drive and increase revenues. Assist with ticketing campaigns, sponsorship fulfillment, and key announcements related to football program.
• Lead and assist football staff with all recruiting needs internal and external. Forecast graphics, videos and presentations for coaches on social and in house. Design and create visually engaging photoshoot sets for photos and videos for visits throughout the year. This is a leadership position within football for recruiting year long.
• Create player branded content with a focus on name, image, and likeness collateral related to sponsorship, sales, and off court exposure.
• Coordinate content plan short term/long term for football that includes targeted content for campaigns and recruiting.
• Assist in graphic design creation and photography when needed for social posting.
• Lead content team for football calendar. Strategize game coverage, offseason workouts and off-field production for video and photo.
• Develop and ideate campaigns that extend beyond digital and into local and state footprint in various distributions.
• Work alongside Associate AD for Creative Services/Live Events to execute creative new strategies to elevate in venue experience at University Stadium.
• In conjunction with Creative Art Director, maintain and implement visual brand amongst social, print and football facilities.
• Oversee student employees dedicated to football content.
• Create relationships with local, national and influencer media to collaborate and help tell our story.
• Ideate, collaborate and implement content revenue ideas with media rights holder.
• Assist athletic department in creative needs outside of football at various times during year when asked.
• Find creative solutions for workflow and access internally and externally for asserts such as video storage, photo housing and design files.
• Represents UNM Athletics on campus and external committees related to football marketing and branding campaigns.
• Performs other duties as assigned by the Assistant AD for Creative Services.