Alliance/Partner Management, Automation, Autoscaling, Campaigns, Canvas, Cross-Functional, Customer Relationship Management (CRM), Digital Signal Processing (DSP), Ecosystems, Editorials, Finance, Improvement Metrics, Marketing, Metrics, Music, Organizational Skills, Performance Analysis, Performance Metrics, Project/Program Management, Reporting Skills, Short Messaging Service (SMS), Streaming Technology
LOCATION
Atlanta, GA
POSTED
30+ days ago
Position Overview
Reach Records is seeking a Manager of Commercial Partnerships & Direct-to-Fan (D2F) to execute strategic partnership initiatives and support the ongoing development of the label’s direct-to-fan infrastructure.
This role will primarily manage DSP pitching, platform relationships, and profile optimization across the artist roster, while helping operationalize direct-to-fan initiatives as the function continues to scale.
This position reports to the SVP of Marketing and works cross-functionally across Marketing, A&R, Creative, Ops, and Finance.
• Manage pitching efforts for priority releases to DSPs (playlisting, editorial features, and platform marketing support). • Maintain day-to-day communication with digital streaming partners. • Oversee DSP profile optimization across the roster, including artist photos, bios, Canvas, Artist Pick, merch integrations, and release presentation. • Ensure artist profiles are consistently updated and aligned with campaign narratives. • Coordinate assets and deliverables required for partner opportunities. • Track platform performance and report insights to the SVP of Marketing.
Direct-to-Fan (D2F) Operations
• Support the continued build-out and execution of the label’s direct-to-fan strategy in partnership with the SVP of Marketing. • Manage Shopify (or equivalent) storefront updates and performance tracking. • Execute merch drops, exclusive bundles, and fan offers tied to release cycles. • Support email and SMS segmentation, automation flows, and campaign execution. • Monitor direct-to-fan performance metrics and provide reporting.
Owned Audience Growth & Lifecycle Support
• Assist in growing and segmenting label and artist databases. • Help implement automated lifecycle campaigns (pre-save, launch, re-engagement, etc.). • Track engagement and conversion performance across owned channels.
Qualifications
• 3–5 years of experience in music marketing, DSP relations, partnerships, or direct-to-fan initiatives. • Experience pitching releases to streaming platforms. • Strong understanding of DSP ecosystems and artist profile optimization. • Familiarity with CRM and lifecycle marketing platforms. • Strong organizational and project management skills. • Ability to operate in a fast-paced, cross-functional environment.
Year One Success Metrics
• Consistent and competitive DSP pitching across priority releases. • Fully optimized and maintained DSP profiles across the roster. • Reliable execution of direct-to-fan initiatives tied to campaigns. • Growth in owned audience database and improved engagement metrics. • Clear and consistent reporting to the SVP of Marketing.