Manager, Campaign Insights

Primary Talent Partners

New York, NY

Apply

JOB DETAILS

SALARY

$54–$64 Per Hour

SKILLS

Advertising, Advertising Agencies, Best Practices, Broadcasting, Campaigns, Communication Skills, Create Graphs, Cross-Functional, Customer Service Management, Customer/Client Research, Data Analysis, Data Management, Data Processing, Data Visualization, Detail Oriented, Ecosystems, Entertainment and Media, Establish Priorities, Football, Marketing, Marketing Communications, Mathematics, Media Research, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Multitasking, Onboarding, Organizational Skills, Performance Metrics, Pivot Tables, Presentation/Verbal Skills, Problem Solving Skills, Psychology, Qualitative Research, Quantitative Research, Reporting Dashboards, Research Skills, Sales, Sports, Statistics, Team Player, Time Management, Training Data Sets, Vendor/Supplier Evaluation, Writing Skills

LOCATION

New York, NY

POSTED

4 days ago

Primary Talent Partners has a new contract opening for a Manager, Campaign Insights, to join a multinational entertainment conglomerate in New York, NY. This is a 3-month contract with a potential for extension.

Pay:$54.00 - $64.00/hr; W2 contract, no PTO, no Benefits. ACA-compliant supplemental package available for enrollment. Candidates must be legally authorized to work in the United States and must be able to sit on Primary Talent Partners W2 without sponsorship.

Description:
The Advertising & Partnerships Insights & Measurement team is seeking a Manager (full-time contractor) to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across client content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with client deliver on KPIs and help solve the client’s business challenges? Which client content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

The Manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events (e.g., Client 100, Thanksgiving Day Parade and sports properties like NFL Sunday Night Football, NBA & FIFA World Cup). This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and

Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
Support supervisor and the broader Impact team on key Sales priorities and initiatives
Manage, train, and motivate onboarding analysts
Collaborate across client Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Qualifications:

Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others
General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Proven data analyzation, interpretation and visualization skills

Desired Characteristics:

Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus
Strategic thinker with a deep interest in media, analytics and/or marketing
Story driven problem solver able to interpret and visualize data with client needs in mind
Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines
Strong communication skills, both oral and written
Ability to work independently and as part of a team
Naturally curious, resourceful and motivated
Open-minded and able to incorporate feedback and learnings into future projects

Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at info@primarytalentpartners.com

#PTPJobs

#LI-PTP

Manager, Campaign Insights

Primary Talent Partners

New York, NY

About the Company

Primary Talent Partners

Similar Job Searches