Manager Business Analytics Brand Marketing

Manager Business Analytics Brand Marketing

Boston MA

Business Intelligence & Analytics On-site apply for this job

WHOOP empowers our members to reach their highest potential through a deeper understanding of their health and performance. As we expand our global reach and introduce WHOOP to millions more people brand investment plays a critical role in driving durable long-term growth. We are hiring a Manager Business Analytics to partner with our Brand Marketing team to architect how we measure and optimize global awareness consideration perception and upper-funnel impact.

In this role you will bring rigor to brand measurement connect marketing investment to long-term member growth and translate complex data into clear insights that shape strategy influence senior leadership and scale WHOOPs impact worldwide.

RESPONSIBILITIES

• Own the end-to-end brand measurement strategy across awareness consideration perception and upper-funnel impact ensuring alignment with WHOOPs broader growth objectives.
• Build and execute a test and learn" measurement roadmap aligned to Brand Media goals driving continuous optimization and learning.
• Lead measurement efforts across media effectiveness brand health and consumer behavior to inform investment decisions and future planning.
• Oversee integrated campaign performance analysis across media channels creative assets and downstream business metrics connecting brand spend to member growth and long-term value.
• Demonstrate strong command of media concepts metrics and media plan execution serving as a thought partner to the Brand and Media teams.
• Evaluate and manage external brand media data partners identifying innovative approaches to strengthen WHOOPs measurement capabilities.
• Translate survey data media performance web behavior and conversion trends into clear executive-ready insights and recommendations.
• Manage mentor and develop analysts fostering a culture of analytical rigor strong storytelling and high performance.

QUALIFICATIONS

• 6 years of experience in Analytics with direct experience in a consumer business preferred.
• A self-serve player-coach able to take broad business questions wrangle appropriate data quickly isolate and model key insights visualize results and communicate actionable recommendations.
• Clear concise communicator with a bias for action.
• Demonstrated success in influencing senior stakeholders on strategic direction based on data-driven insights.
• Proficiency in SQL experience with dbt Snowflake and/or similar platforms.
• Highly adept at leveraging AI tools to increase efficiency and quality of work.
• Experience leading and developing a team including driving large projects and mentoring junior analysts.

This role is based in the WHOOP office located in Boston MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston MA office.

Interested in the role but dont meet every qualification? We encourage you to still apply. At WHOOP we believe there is much more to a candidate than what is written on paper and we value character as much as experience. As we continue to build a diverse and inclusive environment we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

The WHOOP compensation philosophy is designed to attract motivate and retain exceptional talent by offering competitive base salaries meaningful equity and consistent pay practices that reflect our mission and core values.

At WHOOP we view total compensation as the combination of base salary equity and benefits with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the companys long-term growth and success.

The U.S. base salary range for this full-time position is $150,000 - $180,000. Salary ranges are determined by role level and location. Within each range individual pay is based on factors such as job-related skills experience performance and relevant education or training.

In addition to the base salary the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range total compensation will depend on the candidates specific qualifications expertise and alignment with the roles requirements.

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