Manager Brand Influencer and Talent Partnerships

QVC

West Chester, Pennsylvania

JOB DETAILS
SKILLS
Brand Management, Brand Marketing (Branding), Brand Strategy, Broadcasting, Campaigns, Consumer Branding, Cross-Functional, Customer Relations, Develop and Maintain Customers, Financial Trend Analysis, Fortune 500 Customers, Marketing, Merchandising, Retail, Revenue Growth, Social Media, Trend Analysis
LOCATION
West Chester, Pennsylvania
POSTED
13 days ago

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Manager of Brand Influencer & Talent Partnerships supports QVC and HSN. He or she will develop & lead new/innovative creator & influencer programs, brand advocacy initiatives, and other people-powered commerce & marketing opportunities, ensuring our focus on evolving how QVC and HSN tell stories in alignment with brand across current, new & emerging channels.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE,or NJ. Relocation assistance is not available for this role.

What You'll Do

  • Develop and execute consumer-facing brand influencer campaigns that elevate QVC and HSN's brand, product and entertainment offerings, driving increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across owned & external social platforms, & more.
  • Manage the Brand Influencer strategies aligned to QVC Group's Growth / WIN strategy, working in collaboration with partner teams to create and implement an integrated plan.
  • Manage planning and execution of brand influencer strategy for key tent-pole events, including brand/social commerce event collaborations supporting the Growth Strategy, such as TikTok Shop Super Brand Days.
  • Cultivate and maintain strong relationships with agencies influencers and key stakeholders.
  • Monitor social media trends and proactively identify opportunities for positive brand exposure via influencer/talent strategy across broadcast, streaming, social and digital.
  • Collaborate cross-functionally with brand, growth marketing, merchandising, digital, programming, social commerce and streaming teams to support integrated omnichannel campaigns.
  • Measure and report on brand influencer effectiveness, using insights to optimize future strategies.

What You'll Bring

  • Bachelors degree in Business, Marketing or a related field
  • 5+ years of social media and/or digital marketing
  • Knowledge of the influencer/creator industry including talent, social trends, & emerging platforms
  • Prior experience in developing and executing creative ideas and concepts required

#LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at

workwithus@qvcgrp.com

for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

About the Company

Q

QVC

Why do millions of people all around the globe shop QVC every day? Because here, we’re about more than shopping. We’re about connecting. We strive to surprise and delight our customer every day with products that are relevant to her life. We invite her to tell her stories and share her feedback. And we listen. At QVC, we believe that every moment is an opportunity to build a relationship with our customer—whether she finds us on air, online, or on one of our other platforms. And as a result, our customers are finding what they love—and loving what they find—at QVC.
COMPANY SIZE
1,000 to 1,499 employees
INDUSTRY
Retail
FOUNDED
1986
WEBSITE
http://www.qvc.com/