Manager Annual Giving

Full-time, 40 hours/week

Monday- Friday 8am-4:30pm

Hybrid remote (6-12 days onsite/month)

Summary:

The Manager of Annual Giving is a goal-oriented fundraising professional responsible for overseeing the strategic execution and day-to-day management of a comprehensive annual giving program. This includes leading multi-channel direct response efforts-direct mail, email, and digital fundraising-with a focus on donor acquisition, retention, and pipeline development.

This role also manages a mid-level giving program, a grateful patient fundraising initiative and employee campaign ensuring integration and alignment with broader development goals. The Manager supervises Development Coordinators focused on mid-level donor engagement and stewardship, as well as Direct Response Specialists responsible for campaign execution and data coordination.

Responsibilities:

• Lead the strategy, execution, and optimization of multi‑channel annual giving campaigns across direct mail, email, and digital platforms.
• Supervise, coach, and develop direct response, mid‑level giving, and gift processing staff to ensure accountability and strong performance.
• Oversee campaign planning, including timelines, messaging, segmentation, vendor management, and quality control.
• Drive donor acquisition, retention, and pipeline growth through data‑informed annual giving strategies.
• Develop and manage the mid‑level giving program, including retention strategies, upgrades, and personalized stewardship.
• Personally cultivate and steward select mid‑level donors ($5,000-$24,999) to strengthen long‑term donor relationships.
• Manage the grateful patient fundraising program in collaboration with clinical partners, ensuring ethical and HIPAA‑compliant outreach.
• Monitor, analyze, and report on campaign performance metrics, using insights to refine strategy and execution.
• Partner with Advancement Services to maintain data integrity, accurate gift processing, and reliable reporting.
• Collaborate cross‑functionally with development, stewardship, digital communications teams, and external vendors to align fundraising efforts with institutional goals.

Other information:

Technical Expertise

• Multi-channel direct response fundraising across direct mail, email, and digital platforms

• Annual giving campaign planning, execution, and optimization

• Donor segmentation, targeting, and messaging strategy for fundraising appeals

• Performance measurement using key performance indicators (KPIs) for annual fund campaigns

• Data-driven analysis to refine channel strategy and donor engagement

• Use of fundraising CRMs (e.g., Blackbaud, Salesforce) for donor management and reporting

• Proficiency with email marketing platforms supporting fundraising and donor communications

• Oversight of gift processing workflows to ensure accuracy, timeliness, and data integrity

• Technical knowledge of mid-level giving programs, including donor retention and upgrade strategies

• Strong writing, project management, and communication skills.

• Experience with donor pipeline development, mid-level giving, or grateful patient programs strongly preferred.

• Ability to manage, mentor, and motivate a small team.

Education and Experience

1. Education: Bachelor's degree in Marketing, Communications, Fundraising, or a related field required.

2. Certification: CFRE Preferred

3. Years of relevant experience: minimum 3 years of experience in annual giving, direct response, or donor engagement roles.

4. Years of supervisory experience: Prior supervisory experience preferred

Full Time

FTE: 1.000000

Status: Fixed Hybrid