Lippincott - Associate, Brand Strategy

Overview As part of the Brand Strategy team at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.What You'll Do Distill insights from diverse inputs (e.g., client documents, research, best practices, market trends) to frame the situation and identify preliminary brand opportunitiesManage day-to-day project work plans and adjust to shifting client demandsCoordinate development of client presentations and flowCollaborate with designers and experience strategists to shape multi-disciplinary solutions to the challenge at handMotivate, develop and guide junior staffQuickly pick up skills and knowledge in new areas of branding in order to advise on client challenges holisticallyBe a key point-person with clients and other stakeholders and own the team's expertise on key topicsPresent to both internal case teams and external client teams, and facilitate workshopsConduct in-depth interviews with client leadership and customersWhat makes you a great candidate At least 5 years full-time experience in consulting, business strategy, brand strategy, brand management or planningMBA or equivalent welcomed, but not necessaryOutstanding writing, communications and interpersonal skills (incl. PowerPoint)Willingness to roll up your sleeves and push the thinking to solve challenges that extend the scope of brand into experience and marketingAbility to connect the dots between deep business understanding and brand implicationsPassionate about thriving in a collaborative team environment that leverages both junior and senior team membersComfort with ambiguity, and the ability to bring a structured problem-solving approach to open-ended directions or changes in prioritiesAn appetite for learning and tackling challenging topics across a diverse range of clients/ industriesOpenness to travelCompensation and Benefits The applicable base pay for this role is $115,000 - $150,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position will be eligible for performance-based incentives. We offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.Equal Opportunity Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.#J-18808-Ljbffr