Lifecycle & Social Content Lead

About TouchCare

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.

TouchCare is looking for a strategic and creative Lifecycle & Social Content Lead.

This is an ideal role for someone who thrives at the intersection of storytelling, engagement, and growth. You will own lifecycle marketing and content strategy end-to-end, creating impactful campaigns that engage prospects, clients, brokers, and members across every stage of the journey. Reporting to the Marketing Director, this role works cross-functionally with Product, Sales, Operations, and Client Relations teams to develop positioning, messaging, and communication strategies that drive engagement and business impact.

This is a unique opportunity to get a front-row seat at a high-growth startup. You will learn from proven startup veterans in a B2B environment, working on a mission-driven product. You will have the ability to shape and scale a modern brand in a complex and evolving healthcare landscape.

RESPONSIBILITIES

• Own lifecycle messaging and content across the entire marketing funnel, including lead generation, lead nurture, onboarding, engagement, and retention
• Develop and support lifecycle marketing campaigns through content creation and messaging that drive adoption, retention, and conversion
• Serve as the primary writer and message owner across all marketing and communication channels, ensuring clarity, consistency and impact.
• Own full content creation across channels, including:
• Social media (with a strong focus on LinkedIn)
• Email campaigns and nurture sequences
• Blog content and thought leadership
• Sales collateral and enablement materials (including PPT)
• Translate campaign briefs into clear, compelling messaging tailored to specific audience segments (brokers, employers, members)
• Own and manage the editorial calendar, publishing cadence, and campaign content timelines
• Own and execute social media content strategy (with a focus on LinkedIn) aligned to broader campaign and growth priorities
• Monitor social engagement, comments, and audience sentiment to inform content and strategy
• Review campaign performance with marketing team (open rates, CTR, engagement) and adjust messaging  to continuously optimize performance
• Collaborate across functions to align messaging with sales, client success, and product initiatives
• Support utilization and adoption of TouchCare's platform, services, and member engagement tools through effective messaging and content
• Support lead generation and pipeline growth through targeted content and campaign execution
• Partner with leadership to elevate executive presence and brand voice across channels
• Partner with marketing team to execute campaigns, lifecycle programs, and content development across channels

IDEAL CANDIDATE

• 5-6 years of experience in lifecycle marketing, content marketing, or growth marketing
• Experience in healthcare, benefits, HR tech, or B2B environments preferred
  Strong writing and storytelling skills with the ability to translate complex topics into clear, engaging messaging
• Experience building and executing social media strategies, particularly on LinkedIn
• Proven ability to manage content calendars and publish across multiple channels
• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
• Comfortable  executing on  strategic initiatives

WHAT WE VALUE

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
• We value high performing, creative individuals who are excited to dig into problems and opportunities. You must be a self-starter.
• We believe in individuals being their whole selves at work. We commit to this through supportive health care, unlimited PTO, and generous parental leave. TouchCare is made up of a fun, supportive team that respects each other

Why Join Us?

• Professional Growth: Gain exposure to diverse accounting functions and portfolio company
• management.
• Collaborative Environment: Work closely with a supportive team that values your contribution.
• Fast-Paced & Rewarding: No two days are the same in our deadline-driven, high-energy office.

Work Environment

• Location: This position will be in-person, 5 days a week in the Stamford office.