Be part of the movement that's redefining women's healthcareAt Origin, working with us isn't just a job—it's a chance to transform the way care is delivered to women. Every day, we're building a company that's elevating the standard of care for thousands now, with our sights set on reaching millions in the future.This past year, we partnered tirelessly with insurance companies to break down barriers to care. As a result, we're now in-network for over 50 million people nationwide, making pelvic floor and whole-body physical therapy more accessible and affordable than ever before. It's a milestone we're incredibly proud of, and it's just the beginning.If you share our passion for creating accessible, life-changing care, we'd love to have you on our team. Together, we can continue making a difference for those who need it most.Here's what you can expect when you join us.What we offerComprehensive Benefits to Support You, Every Step of the WayAt Origin, we prioritize your health, well-being, and professional growth. Our full-time benefits are designed to empower you through every stage of life, including:Healthcare Benefits : Medical, dental and vision benefits, and an employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles.Paid Time Off: PTO for vacations, 9 paid federal holidays, and additional wellness days.Parental & Family Support: Paid parental leave.Financial Security: A 401(k) plan (after 1 year of employment) with employer matching and student loan payment support.Continuing Education Stipends: Annual stipend for conferences or courses.Stock Options : Share in Origin's long‑term success as you grow your career with us.At Origin, we believe in caring for the caregivers and redefining what it means to support your career and well‑being.About the roleWe're looking for a Lifecycle Marketing Manager to own and optimize the patient journey across email, SMS, push, and other CRM channels.Reporting to the Head of Growth Marketing and working closely with the Marketing, Product, and Experience teams, you'll build, launch, and improve lifecycle programs that drive activation, conversion, retention, reactivation, and lifetime value across Origin's care offerings and digital products. You'll play a key role in shaping the patient experience for On-Track, Origin's subscription‑based care program, helping patients stay engaged, achieve their goals, and realize ongoing value from their Origin experience.This role is ideal for a marketer who loves building lifecycle systems that drive measurable business impact. You're excited to design customer journeys, develop segmentation and personalization strategies, build campaigns in Iterable, analyze performance data, and continuously test new ways to improve engagement, retention, and lifetime value.You'll have a direct impact on Origin's growth by helping more patients discover care, stay engaged in treatment, and continue their health journey with us over time.What you'll doDesign & Optimize the Patient JourneyDesign lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime valueDevelop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycleCreate nurture programs that help prospective patients understand the value of care and take actionPartner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long‑term value across Origin's care offerings, including OnTrackIdentify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long‑term valueBuild & Execute Lifecycle CampaignsBuild, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in IterableManage one‑off campaigns, newsletters, promotional sends, operational communications, and product announcementsBuild and operationalize personalized campaigns and targeting strategies that create more relevant patient experiencesMaintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentationEnsure all communications are on‑brand, patient‑centered, and aligned with clinical and compliance requirementsDevelop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segmentsAnalyze campaign performance and translate insights into actionable recommendationsMonitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contributionDocument campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategyCommunicate performance insights, program updates, and lifecycle recommendations to cross‑functional stakeholdersPartner Across the BusinessCollaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiativesTranslate complex healthcare topics into clear, approachable, patient‑friendly communicationsIncorporate patient feedback, behavioral insights, and business priorities into lifecycle strategyHelp ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteriaWhat makes us differentWhile each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values. At Origin, we're all about creating a safe and supportive haven within our community. We're a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:Own it. We show up with our best work. We're creative, focused, proactive, and get the details right.Go big. We have a big vision for women's health and are energized by our potential impact. We act with urgency, yet remember it's a long game.Stretch. Growth can be uncomfortable and progress isn't always linear. We create a safe space for honest learning, taking risk, and understanding failure.Be generous. We're kind, high integrity, and assume the best. We celebrate wins and build each other up.About you3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketingHands‑on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred.Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverabilityExperience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journeyStrong analytical skills and comfort working with performance data to identify opportunities and make decisionsExperience using Google Analytics, Looker, Excel, or similar reporting toolsHighly organized with exceptional attention to detail and a rigorous approach to QAAbility to thrive in a fast‑paced, collaborative startup environmentDemonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity.Experience with IterableExperience driving engagement, retention, and renewal programs for subscription‑based, membership, or recurring‑revenue productsExperience in healthcare, women's health, telehealth, physical therapy, or wellnessFamiliarity with SQL, customer data platforms, and customer journey analyticsExperience using AI tools to accelerate campaign creation, analysis, and workflow efficiencyPassion for expanding access to women's healthcareCompensationThe compensation range for this role is $90,000 - $110,000.00 USD base salary per year plus equity.Other InformationOrigin is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.If you require a reasonable accommodation to complete any part of the application or interview process, please let us know. You can reach out to us at people@theoriginway.com for assistance.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. We participate in E‑Verify. To learn more about E‑Verify, please review the E‑Verify Participation Poster and the IER Right to Work Poster directly.#J-18808-Ljbffr