Lifecycle Marketing ManagerFullbay is seeking a Lifecycle Marketing Manager to design execute and optimize the programs that drive engagement and conversion throughout the marketing funnel. This role focuses on leveraging Marketo and complementary marketing tools to create automated data-driven journeys that convert leads into customers and re-engage existing audiences. Youll lead the development of nurture campaigns build and optimize conversion experiences and collaborate closely with teams across Marketing Sales and RevOps to ensure every touchpoint delivers measurable impact. This is a hands-on strategic position ideal for a marketer who thrives at the intersection of technology content and performance - transforming lifecycle insights into campaigns that drive real results.Primary Duties & ResponsibilitiesOwn the customer lifecycle marketing strategy - design and execute automated journeys that engage educate and convert leads across all lifecycle stages.Build launch and optimize nurture programs in Marketo that align with buyer journeys and lifecycle stages.Partner with Demand Gen Product Marketing and Sales to ensure consistent messaging and smooth handoffs throughout the funnel.Manage and optimize key conversion tools including Unbounce landing pages OptinMonster pop-ups and lead capture and our live chat platform to create a cohesive experience from first touch to purchase.Develop and maintain segmentation and personalization strategies across email chat and landing pages to improve engagement and conversion.Leverage AI-driven tools and processes to enhance personalization optimize messaging and accelerate testing and reporting workflows.AB test and continuously optimize emails landing pages CTAs forms and onsite experiences to improve conversion rates and funnel performance.Define key metrics for engagement conversion and retention across channels provide insights and recommendations based on those metrics.Collaborate with RevOps to ensure accurate tracking attribution and system integrations - while focusing on strategy content and optimization.Work cross-functionally with content creative and web teams to align campaigns with brand tone and visual identity.Stay current on marketing automation AI innovation and CRO best practices experimenting with new techniques and technologies to drive results.Adheres to all confidentiality and compliance regulations.Performs other duties as assigned.Minimum Education & Work ExperienceBachelors Degree in marketing business or related field.4-7 years of experience in B2B SaaS marketing with a focus on lifecycle demand generation or email marketing.Hands-on experience using Marketo or similar platform to build launch and optimize email campaigns.Strong understanding of funnel metrics segmentation and conversion optimization.Experience with landing pages and lead capture tools e.g. Unbounce OptinMonster or similar.Demonstrated ability to analyze campaign data and identify opportunities to improve performance.Proficiency in AB testing and iterative campaign improvement.Excellent written communication skills attention to detail and QA rigor.Collaborative mindset and ability to work cross-functionally across marketing sales and operations teams.Key Skills and QualificationsFamiliarity with Salesforce and how it integrates with marketing automation platforms.Understanding of email deliverability and compliance standards CAN-SPAM GDPR CASL.Experience in SaaS or vertical tech industries automotive fleet or industrial preferred.Familiarity with AI-powered marketing tools e.g. for personalization predictive analytics content optimization or workflow automation.Basic knowledge of HTMLCSS for email customization.Physical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsRegularly required to sit at a desk in front of a computer and use hands to finger handle or feel objects tools or controls including a computer keyboard and operating a telephone lift andor move up to 10 pounds.Frequently requires the use of hands and arms for reaching as well as the ability to walk and communicate effectively through speaking and listening.Specific vision abilities required by this position include close vision color vision and the ability to adjust focus.Noise level in the work environment is usually moderate.Type on a computer keyboard and look at a computer monitor and operate a cell phone or a computer-based phone.