Lifecycle Marketing Manager Owned Channels

Lifecycle Marketing Manager — Owned ChannelsThe Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle MarketingManager to develop and expand worldwide customer acquisition and engagement programs. You will join our mission to create incredible customer experiences that educate and drive active use of Apple Wallet and associated products, such as Apple Pay. You will build marketing programs and campaigns across our On‑device and Email channels to reach audiences throughout the entire customer experience. You will have a chance to create work that will reach national and global audiences. Our team is motivated, focused, and looking for the next great addition.DescriptionDevelop lifecycle marketing programs across digital channels, with a focus on in‑app communications and email campaigns. Develop new customer journeys and tests, establish performance benchmarks, and optimize communications. Work closely with cross‑functional partners including product, growth, creative, marketing enablement, and engineering teams.Minimum QualificationsMinimum 5 years experience executing lifecycle marketing campaigns through in‑app and email channelsTrack record of designing and executing tests, analyzing results, and implementing improvementsExperience driving results across cross‑functional teamsDemonstrated strengths in communication and collaborationPreferred QualificationsFamiliarity developing communications within a product environmentBackground in mapping end‑to‑end customer journeys and identifying new touch pointsAbility to solve complex problems, balance multiple stakeholders with a flexible approach, and sense of humorUnderstanding of AI tools and interest in exploring how technology can improve our workBenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and, for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.Equal Opportunity and AccessibilityApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple's workplace.Learn about reasonable accommodations for job applicants.Apple accepts applications to this posting on an ongoing basis.#J-18808-Ljbffr