$90,000–$150,000 Per Year
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Lifecycle Marketing Manager (for JustAI customers) at JustAI | Y Combinator
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JustAI
Agentic Marketing Platform
Lifecycle Marketing Manager (for JustAI customers)
$90K - $150K•0.10% - 0.30%•San Francisco, CA, US
Job type
Full-time
Role
Marketing
Experience
1+ years
Visa
US citizen/visa only
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Neha Mittal
Founder
Neha Mittal
Founder
About the role
About the Role
As a Lifecycle Marketing Strategist, you are the face of JustAI for our enterprise customers.
You will partner with leading companies to design and run lifecycle marketing strategies from the ground up, and show them how to scale it using AI decisioning.
In many ways, this role is like being a fractional lifecycle marketer across multiple enterprise companies. You'll get exposure to different industries, user behaviors, and growth challenges, while being at the forefront of how lifecycle marketing is being redefined with AI.
You'll sit at the intersection of strategy, execution, and customer success:
- Acting as a trusted advisor to marketing leaders
- Building lifecycle systems that drive real revenue outcomes
- Translating customer needs into product and AI improvements
If you enjoy thinking like a marketer, operating like a builder, and pushing the boundaries of what's possible with AI - this role is for you.
What You'll Do
- Own the Customer Relationship
- Be the primary point of contact for a portfolio of enterprise accounts
- Build deep relationships with lifecycle, growth, and product teams
- Act as a strategic partner, not just support
- Design Lifecycle Strategy (01)
- Work with customers to define their lifecycle marketing strategy from scratch
- Map user journeys across email, push, in-app, and more
- Identify high-impact opportunities across activation, engagement, and retention
- Run Lifecycle with AI
- Help customers translate strategy into AI-driven campaigns using JustAI
- Push beyond "best practices" - experiment with personalization, sequencing, and decisioning at scale
- Move customers from manual campaigns always-on, self-optimizing systems
- Drive Adoption, Retention, and Expansion
- Monitor performance and identify opportunities to improve outcomes
- Proactively solve problems before they surface - across strategy, execution, or tooling
- Expand usage across new use cases, teams, and channels
- Close the Feedback Loop
- Dive into technical and usability challenges alongside customers
- Bring structured insights back to product and engineering
- Influence roadmap based on real customer needs
What Success Looks Like (First 90 Days)
Day 0-30
- Understand customer lifecycle strategies, current gaps, and goals
- Shadow key accounts and start contributing to strategy discussions
- Get hands-on with JustAI workflows and experimentation
Day 30-60
- Own 1-2 accounts end-to-end
- Design and launch lifecycle campaigns or experiments
- Drive measurable improvements in engagement or conversion
Day 60-90
- Become a trusted advisor to customers
- Scale lifecycle systems across channels and use cases
- Influence both customer strategy and internal product direction
About You
Background
- 2-6 years in lifecycle marketing, growth, consulting, or customer success
- Experience working with B2C products or high-scale user journeys
What You Can Do
- Design lifecycle journeys across email, push, in-app, etc.
- Translate business goals into campaigns, experiments, and systems
- Analyze performance and turn data into clear recommendations
- Communicate complex ideas simply, to both marketers and technical teams
How You Think
- You're a problem solver first, you don't stop at surface-level answers
- You're AI-forward, excited to use new tools and rethink how marketing gets done
- You naturally push boundaries, not satisfied with incremental improvements
- You operate like a builder, proactive, resourceful, and action-oriented
- You care about outcomes (revenue, engagement), not just activity
Why This Role is Different
As a Lifecycle Marketing company, this role is pivotal in dogfooding the core product while providing other Lifecycle teams strategic support throughout.
This role is about:
- Owning strategy, not just execution
- Building lifecycle systems, not just campaigns
- Driving revenue impact, not just adoption metrics
- Reimagining lifecycle marketing with AI, not following playbooks
You're not just helping customers use the product, you're helping them push the limits of what lifecycle marketing can be.
About the interview
- Meet the founder 1-1
- On-site (2 hours)
- Reference checks
About JustAI
The future of Marketing is 1-1 hyper-personalized messaging. However, marketers spent multiple cycles setting up an "octopus" on CRM journey builders to manually write content for each persona and segment. Further, A/B testing is sequential and takes weeks to show results.
We drift away from the old school A/B testing world to dynamic testing. Companies can test 100+ messaging variants within a month, let AI optimize traffic for winning variants, and walk away with insights without operational setup overhead for every A/B test. We put companies in a state of continuous "always-on" testing.
JustAI
Founded:2024
Batch:W24
Team Size:4
Status:
Active
Location:San Francisco
Founders
Neha Mittal
Founder
Neha Mittal
Founder
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