Role SummaryThe Lifecycle & Retention Marketing Manager will execute and optimize email, SMS, and subscription lifecycle programs that support customer retention and lifetime value growth.This role is highly hands-on. You will build campaigns and flows, manage segmentation, run experiments, and analyze performance. You will work closely with the Director of Retention to implement the retention strategy and ensure lifecycle initiatives drive measurable impact.This is an equally strategic and execution-focused role with strong analytical exposure and growth potential.What You Will OwnLifecycle ExecutionBuild and manage automated flows, including:Welcome and onboardingEducation and product discoveryReplenishment and cross-sellWin‑back and churn preventionExecute campaign calendars aligned with product launches and retention prioritiesImplement segmentation strategies based on customer behaviorMaintain strong list hygiene and deliverability standardsTesting & OptimizationRun A/B tests across subject lines, creative, offers, cadence, and timingAnalyze flow and campaign performanceIdentify optimization opportunities and implement improvementsTrack engagement, conversion, and retention metricsSubscription SupportExecute subscription-related messaging such as:Save, pause, skip, downgrade, and win-back flowsReplenishment timing updatesMonitor subscription attach rates and save ratesFlag churn risks and behavioral shifts earlyReporting & InsightsMaintain weekly and monthly lifecycle dashboardsAssist with cohort analysis and performance trackingPull insights that support retention curve improvementSurface anomalies or underperforming segmentsIdeal Candidate Profile4–6 years of experience in lifecycle, CRM, email, or retention marketingExperience with SMS platforms such as KlaviyoFamiliarity with Shopify ecosystemStrong comfort with data and spreadsheetsDetail-oriented and highly organizedComfortable working in a fast‑paced, entrepreneurial environmentCurious and eager to learn advanced retention strategyExperience in DTC, CPG, beauty, or wellness is strongly preferredLocationChicago preferredReports toDirector of RetentionTypeFull-time, ExemptSalary$90k-$100kEqual Opportunity StatementBlack Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.#J-18808-Ljbffr