Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Campaigns, Communication Skills, Consumer Goods and Services, Content Management Systems (CMS), Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Detail Oriented, Email Marketing, Marketing, Marketing Communications, Marketing Objectives, Marketing Strategy, Mobile Marketing, Online Marketing, Organizational Skills, Physical Demands, Pre-Sales, Presentation/Verbal Skills, Problem Solving Skills, Project Tracking, Sales, Short Messaging Service (SMS), Standards Strategy, Writing Skills
Lifecycle Marketing Coordinator
- Aqueduct (Ozone Park), New York
- Marketing
- Regular Full Time
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Title: Lifecycle Marketing Coordinator
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Non-Exempt
Job Overview:
Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing brand marketing activities that support the organization's overall brand positioning, consumer engagement, and market presence.
Essential Functions:
- Craft compelling, effective SMS and email marketing communications
- Maintain digital marketing content calendars
- Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
- Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
- Contribute to general upkeep, optimization, and expansion of NYRA.com webpages
Qualifications:
Bachelor's degree in marketing or related field
Preferred Skills:
- Experience with short-form, action-oriented copywriting (SMS, push notification, and/or email marketing)
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
- Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
- Strategic thinking skills, able to develop ideas into actions that drive business results
- Curious and resourceful self-starter, with ability to solve problems and seek new information
- Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
- Comfortable operating on own accord and navigating ambiguity
- Knowledge of thoroughbred racing is a plus, though not mandatory
- Knowledge of thoroughbred racing is a plus, though not mandatory
Summary of Physical Requirements and Work Environment:
This position is primarily sedentary and will be indoors, on a computer.
Pay Range / Salary: $23.88 - $28.94
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The New York Racing Association Inc.
Founded in 1955, and franchised to run thoroughbred racing at New York’s three major tracks through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state’s thoroughbred business which contributes more than $2 billion annually to New York State’s urban, suburban and rural economy. In 2009, more than 1.6 million people attended the live races at NYRA tracks. Factoring nationwide off-track wagering, the average daily betting handle on NYRA races alone totals more than $9.3 million every race day. NYRA has a vast network of websites, including
www.nyra.com,
www.belmontstakes.com, and
www.nyragroupsales.com. You can also follow NYRA on social media platforms
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Flickr, and
Tumblr,
Twitter 1,000 to 1,499 employees
Arts, Entertainment and Recreation