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Licensed Insurance Sales Agency Operations Director

TrueChoice

BLOOMFIELD HILLS, MI(remote)

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JOB DETAILS
SALARY
$135,000–$160,000 Per Year
SKILLS
Budgeting, Call Center Operations, Call Centers, Certified Public Accountant (CPA), Continuous Improvement, Dental Insurance, Health Insurance, Insurance, Insurance Sales, Lead Generation, Leadership, Licensing, Onboarding, Operational Support, Operations Planning, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Revenue Growth, Sales, Sales Operations, Telesales, Vendor/Supplier Selection, Vision Plan, Website Conversion
LOCATION
BLOOMFIELD HILLS, MI
POSTED
23 days ago
Benefits:
  • Bonus based on performance
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

About the Role


TrueChoice Coverage is a growing insurance agency seeking a Director of Agency Operations to own and run a call center and lead-driven sales operation.


This is a hands-on leadership role for someone who has directly operated a high-volume, lead-based insurance sales environment — not just supported one.


You will take full ownership of:


  •  call center performance 
  •  lead generation and conversion 
  •  agent productivity and accountability 
  •  operational systems and execution 
This is not a corporate or maintenance role. We need someone who can step in, take control, and build structure while driving results immediately.


What You’ll Own


  •  Full ownership of call center operations, including agent performance, KPIs, and conversion outcomes 
  •  Direct management of lead generation, including vendor selection, budgeting, and performance optimization (CPA, conversion rates) 
  •  Oversight of lead flow, routing, and quality to ensure alignment with sales performance 
  •  End-to-end agent onboarding, licensing, and readiness for production
  •  Development and enforcement of operational workflows, systems, and accountability structures
  •  Continuous improvement of sales efficiency, agent productivity, and operational execution
  •  Alignment of operations with growth goals and revenue performance
Required Experience (Must-Have)


  • Direct ownership of a call center-based insurance sales operation
  • Direct ownership of lead generation, including: 
    •  vendor selection 
    •  lead budgeting 
    •  performance optimization (CPA, conversion) 
  •  Experience operating in a high-volume, lead-driven environment
  •  Proven ability to drive agent performance and accountability at scale
  •  Hands-on experience building or running: 
    •  onboarding systems 
    •  operational workflows 
    •  performance tracking systems 
This Role Is NOT a Fit For


  •  Candidates whose experience is primarily: 
    •  traditional agency ownership (relationship-based, non-call center) 
    •  carrier or MGA roles without direct operational ownership 
    •  sales or distribution leadership without running internal operations 
    •  call center leadership without ownership of lead generation 
What Success Looks Like


  •  A structured, high-performing call center with clear accountability 
  •  Optimized lead spend and improved conversion performance 
  •  Consistent agent productivity and scalable onboarding processes 
  •  Clean, efficient operational systems that support growth 
Compensation


  •  Base salary: $135,000 – $160,000 
  •  Performance-based bonus: 15–20% tied to operational outcomes 
  •  Total compensation potential: $155,000 – $190,000+

This is a remote position.

About the Company

T

TrueChoice