Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We are looking for a Lead, SMC Partner Marketing to join Snap Inc.'s global Small and Medium Customers (SMC) organization. This role will help define and scale a partner-led growth engine to accelerate adoption and long-term success of Snapchat Ads among mid-market advertisers.
Central to this strategy is Snap's ecosystem of strategic advertising partners, including merchant platforms, measurement providers, and technology partners, who play a critical role in how advertisers discover, activate, and grow on Snapchat. The Lead, SMC Partner Marketing will own the development of co-marketing strategies that leverage this ecosystem to drive advertiser acquisition.
This role will lead the execution of partner marketing programs across a range of channels and tactics, including events, webinars, and partner-led activations. You will collaborate closely with cross-functional teams such as Revenue Partnerships, Marketing Science, Product Marketing, Sales, and Data Science, as well as with external partners, to deliver measurable, scalable, and high-impact programs aligned to SMC business priorities.
Ideal Candidate
The ideal candidate is a strategic, relationship-oriented, and data-driven marketer with a proven track record in partner marketing and ecosystem-led growth.
Responsibilities
What you'll do:
• Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives
• Define and execute end-to-end partner-led co-marketing strategies that drive acquisition of mid-market advertisers, from awareness through activation, with clear, measurable outcomes
• Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, playbooks, and demand-generation programs
• Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value
• Collaborate with regional marketing teams to ensure partner programs are cohesive, scalable, and locally impactful
• Partner with internal creative, web, and copywriting teams to deliver high-quality co-marketing assets and partner enablement materials
• Influence broader partner and go-to-market strategy through market insights and direct partner engagement, serving as a trusted advisor to cross-functional teams on partner-led demand and growth opportunities
Knowledge, Skills & Abilities
Proven experience building and scaling partner growth programs across multiple geographies within complex, matrixed organizations
Strong data-driven mindset, with the ability to translate insights into clear marketing strategies, priorities, and investment decisions
Deep understanding of the digital advertising ecosystem, including measurement partners, technology platforms, and partner-led go-to-market models
Demonstrated expertise in developing integrated marketing programs across channels (e.g., demand generation, content, events, partner-led campaigns)
Ability to distill complex value propositions into clear, compelling messaging tailored to partners and advertisers
Experience leading and influencing cross-functional teams to launch new marketing programs and deliver results in a rigorous, KPI-driven environment
Proven strengths in problem-solving and analytical thinking, balancing data-driven insights with customer- and partner-centric judgment
Comfort operating in ambiguity and adapting quickly to changing priorities
Minimum Qualifications
• BS/BA degree or equivalent years of experience
• 8+ years of experience in partner marketing, growth marketing, or related marketing roles; minimum 2 years in partner marketing
• Preferred Qualifications:
• Masters degree, or MBA, or a degree in engineering, mathematics, or economics
• Passion for structured problem solving, developing / testing hypotheses, and modeling
• Direct experience in the Ads industry
• Passion for change, Snapchat, and creativity
Default Together Policy
At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
Equal Opportunity Employer
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits
Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include:
• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap's long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
• Zone A (CA, WA, NYC): The base salary range for this position is $142,000-$214,000 annually.
• Zone B: The base salary range for this position is $135,000-$203,000 annually.
• Zone C: The base salary range for this position is $121,000-$182,000 annually.
• This position is eligible for equity in the form of RSUs.