Lead Generation Operations Manager

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way.

We are seeking a highly analytical, performance-driven leader to oversee our Lead Generation Operations Manager to the team. This role sits at the intersection of Marketing and Sales and is responsible for maximizing lead engagement, improving conversion performance, and driving operational excellence across the funnel.

The ideal candidate thrives in fast-paced, high-volume environments, understands lead generation strategy, and knows how to turn data into actionable performance improvements. You will lead a team responsible for engaging inbound leads, qualifying opportunities, and ensuring seamless handoff to Sales.

This is an opportunity to build and optimize a critical revenue-driving function within a fast-growing organization. You'll have direct impact on sales performance, customer acquisition, and operational strategy while partnering closely with executive leadership.

What You'll Do

Team Leadership & Performance

• Lead, coach, and develop a high-performing Chaser team
• Drive accountability through KPI management, call reviews, and performance coaching
• Monitor productivity, follow-up compliance, and overall team effectiveness
• Build a culture focused on urgency, execution, and continuous improvement

Lead Operations & Funnel Optimization

• Oversee daily lead flow and outbound engagement operations
• Ensure rapid speed-to-lead and SLA compliance
• Optimize lead routing, dialing strategies, and workflow efficiency
• Identify bottlenecks and improve conversion throughout the funnel

Marketing & Sales Alignment

• Partner closely with Marketing to evaluate lead quality and campaign performance
• Collaborate with Sales leadership to improve transfer quality and downstream conversion
• Provide data-driven insights on customer behavior, lead sources, and acquisition performance

Analytics & Reporting

• Analyze lead generation and sales funnel metrics to identify growth opportunities
• Build and maintain dashboards, scorecards, and reporting tools
• Present actionable insights and recommendations to leadership

CRM & Systems Management

• Ensure accurate lead tracking and reporting within Salesforce
• Maintain data integrity and operational reporting standards
• Support workflow automation and process improvements

Key Skills

• KPI & performance management
• Funnel optimization
• Workforce planning
• Sales & marketing alignment
• Process improvement
• Data-driven decision making
• Cross-functional leadership

Success Metrics

• Speed-to-lead performance
• Contact and conversion rates
• Transfer acceptance and sales conversion
• Lead quality and revenue performance
• Team productivity and operational efficiency

What We're Looking For

• 5+ years of experience in lead generation, contact center operations, sales operations, or related leadership roles
• 3+ years managing high-performance teams
• Strong experience with Salesforce CRM and contact center/dialer platforms
• Advanced Excel and reporting/dashboard experience
• Deep understanding of lead generation, conversion funnels, digital marketing, and customer acquisition metrics
• Proven ability to analyze performance data and drive operational improvements

Schedule

• M-F 9am-6pm
• Wynwood Miami, FL In office
• $75-85K annually + performance-based incentives will be offered.
• Medical, Dental, Vision Benefits
• 401K, Life Insurance and PTO provided

Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.