Company Overview ZutaCore is a leader in waterless, direct-to-chip liquid cooling solutions for AIand high-performance computing workloads. Reporting directly to the VicePresident of Marketing & Sales Operations, the Lead Generation & EventsManager will play a critical role in designing and executing high-impact leadgeneration strategies, with a strong focus on Account-Based Marketing (ABM)and event execution.
Whatll you do? The ideal candidate will bring proven expertise in optimizing demandgeneration programs, building multi-channel campaigns, and driving high-quality leads into the sales pipeline. In addition, this role will take ownership ofplanning and executing key industry events and conferences, ensuringZutaCore has a strong presence across strategic marketing moments thatgenerate pipeline.This position collaborates closely with Product Marketing, Marketing/SalesOperations, and Sales to ensure alignment and measurable success acrosscampaigns and event initiatives.
Responsibilities
Develop and execute lead generation strategies, with a focus on ABMtargeting enterprise accounts in Financial Services, NeoClouds, AIFactories, Telecommunications, and Research Institutions. Identify and engage high-value accounts using data-driven approaches todrive awareness and demand. Build and implement multi-channel lead generation campaigns, includingemail marketing, webinars, content marketing, social media, and digitalcampaigns. Manage account profiles/personas and nurture programs to improvepipeline quality and conversion rates. Partner with Product Marketing to craft personalized messaging andcampaigns that resonate with target accounts, ensuring alignment withmarket positioning. Work closely with Marketing Operations and Lead Qualification teams to streamline workflows, optimize lead management, and support pipeline acceleration. Analyze campaign metrics, reporting on lead quality, conversion performance, and pipeline opportunities to refine future strategies. Plan, manage, and execute ZutaCore's participation in key industry events,including conferences, trade shows, and customer engagements. Own event logistics and coordination including booth planning, vendor management, event timelines, sponsorship deliverables, and on-site execution support. Coordinate event-related marketing assets, including messaging, collateral, presentations, demo requirements, and lead capture strategies. Work with Sales to drive pre-event promotion, meeting scheduling, and post-event follow-up campaigns to maximize pipeline impact. Track and report event performance metrics, including leads generated, meeting outcomes, and pipeline contribution. Stay current on industry best practices for lead generation, ABM, and event strategy, applying innovative techniques to improve campaign performance.
Qualifications and Skills
Proven experience driving ABM and lead generation programs, ideally inB2B technology, AI infrastructure, or data center industries. Experience planning and executing industry events, trade shows, and customer engagements with measurable pipeline impact. Expertise in ABM strategies, account segmentation, and multi-channel lead generation campaigns. Proficiency with HubSpot CRM Strong analytical skills to measure performance, interpret data, and optimize results. Excellent communication and interpersonal skills, with the ability to collaborate effectively across internal teams. Ability to work independently in a fast-paced, remote environment while managing multiple priorities. Strong project management skills, with the ability to manage event timelines, budgets, and cross-functional stakeholders. Expertise in crafting account-focused messaging and campaign content aligned with sales and marketing goals.
Why Join ZutaCore?At ZutaCore, you'll be part of a forward-thinking team helping define thefuture of AI and high-performance computing infrastructure throughinnovative, waterless liquid cooling technology. This fully remote role offersflexibility, meaningful ownership, and the opportunity to directly influencehow cutting-edge solutions are positioned and adopted across some of theworld's most demanding compute environments.