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Lead Digital Content Specialist

SAMPRASOFT

Dallas, TX

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JOB DETAILS
SKILLS
Acceptance Testing, Adobe Product Family, Agile Programming Methodologies, Analysis Skills, Android, Asset Management, Atlassian JIRA, Banner Advertising, Best Practices, CGI (Common Gateway Interface), Campaigns, Content Management Systems (CMS), Documentation, Establish Priorities, File Systems, Finance, Geography, JSON, Localization, Marketing, Metadata, Mobile Devices, Needs Assessment, Painting (Facilities and Maintenance), Product Data Management (PDM), Product Engineering, Product Management, Product Pricing, Product/Service Launch, Promotional Programs, Protocol Independent Multicast (PIM), Quality Assurance, Sales Promotions, Scrum Project Management and Software Development, Search Engine Optimization (SEO), Spreadsheets, Systems Administration/Management, Web Analytics, Website Management, iOS
LOCATION
Dallas, TX
POSTED
Today
Job Title

This role will help manage the end-to-end experiences for global websites via maintenance, optimization, and documentation of best practices + quality assurance. Key focus areas include the development and execution of the product in the site in addition to the overall web experiences.

Key Responsibilities:
  • Works with stakeholders on digital growth, marketing, commercial, finance, motorcycle management, and motorcycle engineering to deliver product launches. Curate from stakeholders by country or geography, motorcycle pricing, model availability, paint color and product options availability and own the population of this product data in the json file or other systems as the tech stack evolves. Be the subject matter expert and participate in projects/initiatives aimed at developing a PIM as the single source of truth for product data.
  • Manage CGI motorcycle asset development with internal stakeholders (i.e. motorcycle product engineering) and external CGI agency partner.
  • Execute on sales promotion offers in AEM or Contentful, including working with internal stakeholders in commercial and marketing to gather offer details and coordinate go to market timing. This includes updating the offers page, the json file for finance rate changes related to offer, and promo banner updates with offers messaging as needed.
  • Support maintenance and sustain requests from stakeholders for key sections of the site as needed.
  • Page creation/production in Contentful per Figma page designs (leverage user stories if no Figma).
  • Add SEO meta data, create translation jobs by language, roll-out translations when received back from translation houses via translation connector, QA, UAT defect remediation.
  • Localization of content beyond translation via a spreadsheet matrix (e.g. variablizing content blocks shown) or work with stakeholders to determine necessary localizations.
  • Follow Agile Scrum and ceremonies.
  • Writes up JIRA tickets for own work and help remainder of team write up tickets for their work as needed.
  • Support the analysis and interpretation of digital experience data to assist in planning and prioritization.
Required Skills & Experience:
  • Experience in launching digital initiatives, projects and/or campaigns.
  • CMS experience (e.g. Adobe Experience Manager, Contentful, etc.)
  • Experience with website product data management.
  • Experience with Jira and user story creation.
  • Experience with website QA and UAT.
Preferred
  • Web analytics tool experience (e.g. Adobe Analytics, Content square) or aptitude to learn tools.
  • Agile development experience.

Required skills: Mobile Android, Mobile iOS, Product Management

Basic qualification:

Additional skills:

This is a high priority requisition.

About the Company

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SAMPRASOFT