Analysis Skills, Artificial Intelligence (AI), Asset Management, Cadence, Certified Public Accountant (CPA), Creative Brief, Literacy, Logistics, Marketing, Marketing Strategy, Media Buying and Planning, Performance Analysis, Project Management Software, Sales Pipeline, Standard Operating Procedures (SOP), Team Lead/Manager, Telehealth, Translation Services
LOCATION
Miami, FL
POSTED
3 days ago
Job Title: Lead Creative Strategist
Remote
Employment Type: Full-Time (1099 Contractor)
The Mission
We are looking for a Lead Creative Strategist to act as the "strategic translator" between our Media Buyers and our creative execution team. You aren't just making "pretty" ads; you are building a data-based roadmap to understand why creative works and how to iterate for scale. Reporting directly to the Director of Marketing, you will lead the creative vision and oversee a team of junior strategists to drive repeatable wins for our DTC partners.
The Role: Strategic Architect & Team Leader
Success in this role means establishing a structured, repeatable cadence for testing and decision-making. You will bridge the gap between performance data and creative execution.
Key Responsibilities:
Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.
Requirements
Experience: 2–5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs.
Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
Location & Logistics: Fully remote
Mandatory Alignment with Eastern Time (EST) working hours.
Experience working in Telehealth is a plus
Must have a high-energy and competitor mindset.
Benefits
Total Potential Earnings: Up to $110,000 per year.
Base Salary: $77,000 USD.
Bonuses: Up to $33,000 based on performance team quarterly targets.
Paid Time Off: ~20 days per year (10 days PTO + US Holidays + the week between Christmas and New Year’s).
Professional Growth: Opportunity to lead a department in a scaling agency.
Hiring Process
Our selection process is rigorous and designed for top-tier talent:
Culture Index (CI) Assessment
Recruiter Screening
Hiring Manager Interview
Test Project
Final Review: Presentation of the test project and final alignment.
Note: A 90-day probationary period applies to all new roles to ensure a mutual fit.