Jr. Digital Media Public Relations Specialist Harrisburg, PA
Earned Media - Earned Media /Full time /On-site Apply for this job
Hi there! Were WebFX, a full-service digital marketing agency based in the US. Weve been 10x named the Best Place To Work in Pennsylvania, and wed love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come in!
Were looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
Overview
The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes-brand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief-style leader-developing story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to life.
What You'll Do
Build & Manage Publisher Relationships -Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications. -Pitch original, high-value story ideas that align with publisher editorial standards and audience needs. -Earn consistent publication opportunities through reputation, credibility, and the quality of ideas-not transactional outreach. -Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.
Drive Earned Media & AI Search Visibility -Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites. -Help clients build trust and authority in the eyes of Google Search and AI search engines. -Specialize in earning AI Search citations and references - a core driver of visibility in modern search experiences. -Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.
Content Strategy, Ideation & Tastemaking -Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries. -Identify emerging trends, content gaps, and timely opportunities publishers want to cover. -Build content frameworks and creative direction for writers rather than executing all writing personally. -Ensure all content aligns with brand voice, authority positioning, and publisher expectations.
Brand & Reputation Building -Actively build and manage your professional digital footprint so publishers can research and validate your expertise. -Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack). -Establish credibility through a history of high-quality publications and recognizable bylines. -Represent the company and its publishing network as a polished, authoritative media partner.
Owned Media Network Leadership -Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals). -Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites. -Use owned media to strengthen personal and organizational credibility with third-party publishers. -Contribute to positioning our network as award-winning, professional, and industry-respected.
Client Impact & Strategy -Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation. -Align publisher placements with broader digital marketing and SEO strategies. -Leverage your network to secure coverage across virtually any site on the web. -Help pioneer and scale innovative services in AI SEO and modern digital PR.
Who You Are and What We're Looking For
Education:
Suggested Experience and Skills
Qualities and Traits
Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!
Why This Role Matters This role is critical to how brands earn trust in today's search landscape. Through relationships, reputation, and standout content strategy, the Jr. Digital Media Public Relations Specialist directly impacts client growth, search visibility, and industry leadership-across thousands of digital publications every month.
What You'll Get From Us!
Opportunities to Learn and Train With Our Team!
A Place to Grow Your Career WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.
In-Person Experience Alongside Our Team of Industry Experts This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Potential promotional path for Digital Media Public Relations Specialist:
Compensation
Why Choose WebFX?
The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients
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