Internal Communications Specialist
Position Overview
The Internal Communications Specialist supports the systems, standards, and execution discipline that translate enterprise priorities into clear, coordinated, and operationally viable field communication.
This role is responsible for ensuring that communications tied to operational initiatives, programs, policies, and process changes are clearly articulated, well sequenced, and aligned with field readiness and capacity. The Specialist focuses on translating complex information into practical, actionable messaging that supports understanding, reduces confusion, and drives adoption across centers.
Operating within the Organizational Alignment & Enablement function, this role partners closely with the Director of Organizational Alignment and cross-functional stakeholders to ensure communications are grounded in operational reality, aligned to rollout timing, and delivered in a way that supports execution in the field.
This role reports to the Director of Organizational Alignment and works through strong collaboration, attention to detail, and disciplined execution in a highly matrixed environment.
Key Responsibilities
Communications Planning & Field Impact Alignment
- Translate operational priorities and rollout plans into clear, structured communication approaches aligned to field capacity
- Align all messaging to the Field Impact Calendar to ensure proper sequencing and reduce overlap and change fatigue
- Identify competing communications and recommend consolidation, deferral, or audience targeting adjustments
- Ensure communications reflect timing, dependencies, and readiness of the field
Message Development & Operational Clarity
- Draft and edit internal communications for field and support center audiences (emails, toolkits, FAQs, announcements, leader notes)
- Ensure all communications clearly articulate: what is changing, why it matters, what actions are required, by when, ownership, and support resources
- Translate complex policies, procedures, and process updates into clear, practical, field-ready language
- Ensure messaging supports execution—not just awareness
Standards, Templates & Communication Discipline
- Maintain and apply communication standards and templates for operational rollouts (structure, tone, formatting, call-to-action, accountability)
- Ensure consistency, accuracy, and alignment across all communications
- Support governance routines that reinforce clarity around who communicates what, when, and how
- Apply strong editorial discipline to reduce ambiguity and improve usability
Stakeholder Partnership & Coordination
- Partner with SMEs and functional leaders (Operations, Health & Safety, HR, IT, Facilities, Finance, Growth/M&A, Procurement, etc.) to gather inputs and confirm accuracy
- Coordinate communication inputs, approvals, and final sign-off aligned to established governance processes
- Support leader readiness by developing talking points, huddle scripts, and reinforcement guidance for DOs, ADs, and CDs
- Ensure alignment between communication intent and operational expectations
Multi-Channel Delivery & Reinforcement
- Support communication distribution across channels (email, intranet/LMS, toolkits, meetings, leader cascades)
- Package communications with supporting materials (FAQs, job aids, quick references) to reinforce understanding and adoption
- Track common questions and confusion points and update materials as needed
- Ensure communications are reinforced beyond initial send to support sustained adoption
Measurement & Continuous Improvement
- Monitor communication effectiveness through available signals (open rates, field feedback, volume, and themes of questions, adoption friction points)
- Maintain a log of recurring issues or confusion and identify patterns
- Recommend improvements to communication structure, sequencing, and templates based on insights
- Contribute to the continuous improvement of communication playbooks and rollout practices
Success Outcomes
The successful candidate will be expected to deliver:
- Field communications that are clear, concise, and well-sequenced, enabling teams to understand what to do and by when
- Reduced confusion and follow-up questions due to improved message clarity and structure
- Consistent and trusted communications aligned to operational readiness and published guidance
- Leaders equipped with practical tools (talk tracks, FAQs, reinforcement guidance) that support adoption
- Cross-functional teams following a consistent communication discipline (templates, approvals, timing, audience targeting)
Qualifications
Education
- Bachelor’s degree in communications, business, or related field (or equivalent experience)
Experience
- 3+ years of experience in internal communications, operational communications, change communications, or related roles
- Experience supporting communications tied to operational changes, policy rollouts, or field execution preferred
Skills & Capabilities
- Strong writing and editing skills with a focus on operational clarity and actionability
- Ability to simplify complex information into clear, practical messaging for frontline audiences
- Strong attention to detail with high standards for accuracy, consistency, and quality
- Proven ability to partner cross-functionally and manage inputs in a matrixed environment
- Strong organization, prioritization, and follow-through
- Ability to align communications to sequencing, timing, and operational readiness
- Basic understanding of communication effectiveness metrics and feedback loops
Leadership Style
- Collaborative and service-oriented
- Detail-oriented and execution-focused
- Responsive and supportive of field and operational leaders
- Practical, clear, and action-oriented in communication approach
Core Competencies
- Operational writing and message clarity
- Simplification and action-oriented communication
- Stakeholder coordination and influence without authority
- Sequencing, prioritization, and field-first judgment
- Documentation and template discipline
- Continuous improvement and feedback loop execution
Reporting Relationships
Reports to the Director of Organizational Alignment
Direct Reports:
None