Integrated Marketing Communications Manager

Integrated Marketing Communications Manager Job Details | Mativ Holdings, Inc.

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Integrated Marketing Communications Manager

Mativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. The Company offers a wide range of critical components and engineered solutions that connect, protect, and purify our world.

Job Title: Integrated Marketing Communications Manager

Reports To: Director of Marketing Communications

Location: Alpharetta/ Hybrid

Role Summary

The Integrated Marketing Communications Manager is responsible for leading integrated campaign strategy and execution across digital, content, and design channels. This role drives demand generation and marketing activation, manages agency partners, and ensures cohesive delivery of campaigns, content, and creative assets that support commercial growth

This position acts as the campaign design and activation lead, working cross functionally with the Director of Marketing Communications, Marketing Activation team, and external agencies to bring campaigns to market efficiently and consistently.

Key Responsibilities

Campaign Strategy & Execution

• Lead the design and execution of integrated marketing campaigns and demand generation programs aligned to business priorities.
• Serve as Campaign Design Lead, owning campaign frameworks, messaging alignment, and executional flow across channels.
• Support campaign execution for Mativ's Industrial and Release Liners brands, ensuring alignment with commercial objectives and timelines.
• Translate strategy into actionable programs that drive awareness, engagement, and lead generation.

Content Strategy & Demand Generation

• Develop and execute the content strategy in support of integrated campaigns.
• Create and oversee demand generation content and sales enablement assets, including campaign materials, digital content, and supporting collateral.
• Support broader content creation needs in collaboration with internal stakeholders and agency partners.

Digital & Web Management

• Oversee all digital properties, including day to day maintenance and ongoing optimization.
• Manage and execute media buys, ensuring alignment with campaign goals and budget parameters.
• Oversee web properties and digital execution in partnership with agency teams.

Agency Management

• Direct and manage external agency partners, serving as the primary point of contact.
• Lead execution with agencies across campaign development, digital activation, and creative production.
• Ensure agencies deliver on scope, timelines, quality standards, and performance expectations.

Creative & Asset Development

• Lead customer enablement asset, including Sales Enablement and presentation materials video content, graphics and visual assets
• Collaborate closely with the Director of Marketing Communications and Marketing Activation team to ensure creative consistency and alignment with brand standards.

Budget & Performance Management

• Own monthly and quarterly budget reporting for integrated marketing and campaign activities.
• Track spend across campaigns, media, and agency engagements, ensuring fiscal discipline and transparency.
• Work closely with Director of Marketing Communications, Associate and Assistant Marketing Managers,Global marketing stakeholders (sales, corporate, finance, customer service, R&D etc.)
• Partner with Sales and Product teams to ensure campaigns and assets support commercial need

Experience & Skills

• Bachelor's degree in Marketing, Digital Marketing, Communications preferred
• Three (3) - Five (5) years of work experience in executing marketing campaigns in a B2B or manufacturing environment.
• Strong background in demand generation, content strategy, and digital marketing.
• Hands on experience managing agencies and external partners.
• Ability to lead creative asset development across multiple formats.
• Strong project management and cross functional coordination skills.
• Experience managing budgets and reporting on performance.
• Core Competencies
• Strategic thinker with strong execution capability
• Highly collaborative and organized
• Comfortable balancing multiple campaigns and stakeholders
• Clear communicator with strong attention to detail

WHAT WE OFFER

Mativ benefits say a lot about how we care for each other. Our employees and their families have many different needs. As a result, our benefits offer choices on many levels and are high in quality, competitive in the marketplace, and affordable.

ABOUT MATIV

Mativ Holdings, Inc. is a global leader in specialty materials headquartered in Alpharetta, Georgia. The company connects, protects, and purifies the world every day through a wide range of critical components and engineered solutions that solve our customers' most complex challenges. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. The company's two segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing end-markets, from filtration to healthcare to sustainable packaging and more. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers' products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible.

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