Integrated Campaigns - Content Strategist, IDC CX Content Strategy

Amazon.com Inc

Seattle, WA

JOB DETAILS
SKILLS
Algorithms, Amazon Web Services (AWS), Blog, Brand Messaging, Brand Strategy, Calendar Management, Campaigns, Content Delivery/Distribution, Content Development, Content Management, Continuous Improvement, Cross-Functional, Custom Media, Customer Acquisition, Data Analysis, Improvement Metrics, Industry/Trade Analysis, Information Architecture, Lead Generation, Marketing, Multiplatform/Cross-Platform, Performance Analysis, Performance Metrics, Process Improvement, Publications, Relationship Management, Search Engine Optimization (SEO), Storytelling, Strategic Planning, Team Player, Technical/Engineering Design, Thought Leadership, Trend Analysis
LOCATION
Seattle, WA
POSTED
30+ days ago

As a Content Strategist at Amazon Web Services (AWS), you will play a pivotal role in shaping how we consistently tell our stories, and drive customer engagement with compelling content. Reporting to the Head of Content Strategy, you will develop and execute targeted, comprehensive content plans that deliver personalized experiences throughout the customer journey in AWS demand campaigns and events.

Key job responsibilities

  • Develop and execute overarching content strategies aligned with AWS goals and target audiences
  • Conduct thorough audience and content audits to inform strategy
  • Create and manage content calendars and information architecture
  • Oversee content creation across various formats (blogs, infographics, videos, etc.)
  • Optimize content for SEO and multi-platform distribution
  • Analyze performance metrics and recommend improvements
  • Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
  • Ensure brand and messaging consistency across all content
  • Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
  • Continuously test, measure, and refine content strategy performance to drive continuous improvement

Objectives

  • Elevate AWS"s content strategy to strengthen brand voice and audience engagement
  • Ensure seamless execution of strategic direction and superior storytelling across all content pieces
  • Drive measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
  • Establish AWS as a thought leader through compelling, high-quality content

A day in the life

  • Own the end-to-end content creation process, from ideation to publication
  • Guide content creators and designers in producing various content formats
  • Identify trends, content gaps, and audience preferences
  • Collaborate with data and analytics teams to develop and study KPIs
  • Work with peer teams to ensure SEO optimization and user-friendly formats
  • Stay updated on industry trends and algorithm changes affecting content marketing
  • Manage relationships with internal and external subject matter experts and influencers

About the team

The newly formed Content Strategy team is a globally distributed team that supports the development of global campaign and content strategy within the Integrated Demand Center.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles