Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics

Overview:

Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!

This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.

Responsibilities:

Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients.

Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth.

Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.

Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis

Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients

Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI

Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client's main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client

Serving as a specialist and advisor in research and analysis, to include:

• Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices
• Participating in or driving analytics projects and initiatives
• Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business
• Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business
• Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client

Qualifications:

• 3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary
• Strong orientation toward client service and teamwork
• Strong business acumen and understanding of the communications landscape
• Management experience
• The ability to work on multiple projects concurrently
• Excellent client management skills with the ability to communicate professionally and proactively
• A team mentality and desire to collaborate with co-workers across multiple geographies
• Strong statistical, writing, and public speaking/presentation skills
• Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.
• Expertise in any or all of the following:
• Website analytics tools such as Google Analytics, Adobe Analytics or Omniture
• Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons
• SEO/SEM analysis and relevant tools
• Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data
• Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.

Salary and Benefits:

The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.