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Insights and Strategic Research Associate Managing Consultant, Golin Ketchum Analytics

Ketchum

Arlington, VA

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JOB DETAILS
SALARY
$85,000–$95,000 Per Year
SKILLS
Adobe Product Family, Agriculture, Analysis Skills, Artificial Intelligence (AI), Best Practices, Billing, Business Skills, Campaigns, Canvas, Cellular Telephone, Communication Skills, Compensation and Benefits, Consulting, Consumer Branding, Customer Relations, Customer Support/Service, Customer/Client Research, Data Collection, Develop Methodologies, Direct Marketing, Focus Groups, Google Analytics, Healthcare, Industry/Trade Analysis, Leadership, Magnetic Resonance Imaging (MRI), Marketing, Marketing Communications, Multitasking, Nutrition, Omniture, Presentation/Verbal Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Qualitative Research, Quantitative Research, Reimbursement, Research Skills, Return on Investment (ROI), Sales Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Spatial Data, Team Lead/Manager, Team Player, Trend Analysis, Web Analytics, Website Conversion, Writing Skills, comScore
LOCATION
Arlington, VA
POSTED
30+ days ago
About Golin Ketchum

Golin Ketchum is the most awarded public relations agency of the decade. We create change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Formed in 2026 from the merger of two iconic PR agencies, Golin Ketchum combines fearless creative and strategic excellence, fueled by Omnicom’s industry-leading data and AI solutions, to uncover powerful insights and execute work that builds and protects the world’s greatest companies. With specialized expertise across consumer and brands, corporate affairs, healthcare, technology, and food, agriculture and nutrition, we deliver integrated, high-impact communications services at scale. At Golin Ketchum, culture matters. We are fiercely ambitious yet fundamentally kind and collaborate obsessively with the best clients in the world. Want to create change that matters with us? Here are the details:


Overview:


Do you enjoy telling stories through data? Interested in solving client challenges with data? Golin Ketchum Analytics is looking for a Manager, Consumer Strategic Research and Insights!


This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign evaluation, and be able to lead a team and manage projects from start to finish, as well as independently own programs.


Responsibilities:


+ Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients

+ Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth


+ Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.


+ Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis

+ Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients


+ Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI

+ Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives and shapes future communications and marketing programming; Presentation of results to account team and client


+ Serving as a specialist and advisor in research and analysis, to include:


+ Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices

+ Participating in or driving analytics projects and initiatives

+ Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business

+ Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business


+ Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.


Qualifications:


+ 3 to 5 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary

+ Strong orientation toward client service and teamwork

+ Strong business acumen and understanding of the communications landscape

+ Management experience

+ The ability to work on multiple projects concurrently

+ Excellent client management skills with the ability to communicate professionally and proactively

+ A team mentality and desire to collaborate with co-workers across multiple geographies

+ Strong statistical, writing, and public speaking/presentation skills

+ Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.


Expertise in any or all of the following:


+ Website analytics tools such as Google Analytics, Adobe Analytics or Omniture


+ Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons 

+ SEO/SEM analysis and relevant tools

+ Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data

+ Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.


_The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #_


ybrid


What We Offer


+ Hybrid Workplace: Three days a week in the office

+ Robust benefits program, effective within 30 days of hire

+ Paid maternity/paternity leave

+ Family Forming Benefits

+ Employee Recognition Program

+ Generous paid time off includes vacation, wellness, and extended holiday schedule

+ Various development opportunities to enhance personal and professional life

+ Tuition reimbursement

+ Monthly Cell Phone & Wi-Fi reimbursement


Interested? We’ve got an opportunity for you.
Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.

About the Company

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Ketchum