Overview
Allegria Village is seeking a dynamic, creative External Marketer to join our Independent Living team. This role is ideal for someone who thrives in a competitive, fast-growing industry, bringing both strong digital marketing skills and an energetic, in-person presence. You’ll blend data-driven strategies with innovative ideas to connect with seniors, build referral networks, and promote the unique benefits of Independent Living at Allegria Village.
What You’ll Do
Grow awareness & build connections: Increase community visibility with target audiences, referral sources, and potential residents to help achieve occupancy goals.
Develop & execute strategies: Create and implement strategic marketing and outreach plans to drive new business opportunities.
Plan & host events: Organize engaging marketing events for potential residents and referral partners, both on- and off-site.
Maintain relationships: Cultivate and sustain strong connections with referral agencies, lead sources, community organizations, and prospective residents’ families.
Represent Allegria Village: Participate in community networking, attend trade shows, and present our services to prospective clients.
Collaborate with leadership: Work closely with the Senior Director, Administrator, and Independent Living marketing/admissions team to align outreach activities with overall occupancy goals.
Track & report results: Submit daily and weekly marketing reports, monitor industry competition, and adjust strategies as needed.
Social media & digital marketing: Contribute to and help shape our online presence to engage prospective residents and referral sources.
Weekly Focus
External marketing: 3–4 days per week in the field
Host and attend marketing events
Network with referral sources, agencies, and community partners
Attend weekly internal marketing meetings and calls with leadership
Maintain a visible and approachable presence within the community
Qualifications
Minimum 2 years of sales and marketing experience, preferably in senior living
Proven success in event planning, referral development, and sales growth
Strong digital marketing and social media skills
Creative problem-solver with analytical thinking and adaptability
Excellent verbal and written communication skills
Comfortable engaging with seniors, their families, and community professionals
Compassionate, empathetic, and personable demeanor
Associate’s or Bachelor’s degree preferred
Why Join Us?
At Allegria Village, you’ll be part of a collaborative team dedicated to making a difference in seniors’ lives. You’ll have the freedom to bring fresh ideas, create meaningful connections, and directly impact our community’s growth.