Alliance/Partner Management, Asset Management, Best Practices, Brand Marketing (Branding), Campaigns, Channel Support, Communication Skills, Consumer Branding, Creative Brief, Cross-Functional, Delivery Management, Diversity, Image Management, Interpersonal Skills, Leadership, Legal, Marketing, Marketing Campaign, Marketing Communications, Marketing Presentation, Marketing Strategy, Media Schedule, Mentoring, Multitasking, Online Marketing, Organizational Skills, Performance Management, Problem Solving Skills, Process Development, Project Management Software, Project Planning, Project/Program Management, Quality Assurance Methodology, Quality System Requirements (QSR), Retail, Systems Administration/Management, Technical Strategy, Time Management
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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!
The Integrated Marketing Sr. Specialist owns the end-to-end lifecycle of digital campaigns across owned and paid channels, from brief through launch and optimization. This role is the central orchestrator of cross-functional digital workstreams, driving alignment across internal teams to deliver campaigns that are on-strategy, on-time, and accountable to the Zales and Banter marketing calendars. Operating in a complex, fast-moving environment, the Sr. Specialist brings a proactive mindset and a high degree of ownership to every campaign they lead.
Campaign Strategy & Brief Ownership
- Leads the development of campaign briefs from strategic inputs, translating business objectives and brand direction into clear, actionable creative briefs.
- Owns the brief process via proactively managing updates, communicating changes, and ensuring downstream alignment across all stakeholders and partners.
- Maintains creative execution against the marketing calendar and partners with Integrated Marketing leadership to uncover gaps and opportunity areas.
- Connects brief strategy to marketing calendar, media timing, and channel best practices.
- Partner with senior leaders to enhance cross-functional efficiency and improve campaign integration by providing insights and recommendations to streamline processes.
Cross-Functional Workstream Management
- Acts as the orchestrator of cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
- Builds and maintains campaign project plans that reflect realistic timelines, resource constraints, and approval sequences across a complex calendar.
- Facilitates structured cross-functional creative reviews, ensuring stakeholders are prepared, feedback is actionable, and decisions move campaigns forward efficiently.
Campaign Execution
- Partners with creative and agency teams as a strategic creative collaborator providing feedback that is grounded in brand standards, campaign objectives, and channel best practices.
- Owns the QA process across all creative rounds, ensuring assets meet brand, legal, and technical requirements before launch.
- Drives alignment between creative vision and media specs, bridging the gap between what's designed and what's delivered.
- Holds end-to-end accountability for on-time, on-spec campaign launches across a high-volume, multi-brand calendar,
- Owns the asset pipeline from production through final delivery managing image sourcing and partner handoffs.
- Maintains campaign timelines and project management tools as the source of truth, ensuring visibility across the team on status, risks, and upcoming milestones.
Agency & Partner Leadership
- Serves as a day-to-day point of contact for external media partners, managing campaign deliverables and timelines.
- Manages partner performance proactively., anticipating needs and resolving issues in real time.
- Evaluates agency outputs with a critical eye, ensuring work is not just technically correct but strategically aligned before bringing forward to senior stakeholders.
Key Skills & Capabilities
- Strategic campaign management with end-to-end ownership across complex, multi-workstream functions.
- Proficiency with marketing workflows, brief development, asset management systems, and project management tools
- Strong cross-functional and stakeholder communication management - comfortable driving alignment amongst various voices.
- Deep familiarity with digital formats and campaign lifecycle requirements (display, OLV, Paid Social channels, high impact creative, etc.)
- High-quality creative judgment grounded in brand standards and business objectives
- Ability to operate independently in a fast-paced, high-volume environment.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 3-5 years of experience in integrated marketing, brand marketing, digital project management, agency team or related field.
- Experience with retail, QSR, or consumer brands is preferred.
- Agency background a plus.
- Experience supporting cross-channel campaigns across digital and owned channels.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent communication and interpersonal skills for cross-functional collaboration.
- A results-driven mindset with a passion for digital marketing and campaign optimization.
Benefits
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match - Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off - Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs - Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development - Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks - Enjoy additional benefits, wellness programs, employee discounts, and more!