Hotel Field Marketing Manager

Job Title:              Hotel Field Marketing Manager  

Location:              Salt Lake City

Department:      Marketing

SUMMARY:

The Hotel Field Marketing Manager is a portfolio marketing role based in the Salt Lake City office, responsible for bringing brand strategy to life across three Little America Wyoming, Flagstaff, and Cheyenne properties. Reporting directly to the Director of Hotel Marketing within the Grand America Hotels & Resorts Salt Lake City office, this role is the traveling field marketing presence for the portfolio.

Approximately 50% of this role is spent on the road, visiting properties to capture content, support influencer and journalist visits, and serve as the marketing voice on the ground. This individual works closely with the marketing team in Salt Lake City to execute content strategies, manage social channels, and keep all three properties moving forward. The ideal candidate is a self-starter with 3+ years of marketing experience, a strong portfolio of content and social media work, and the ability to manage competing priorities across multiple properties with minimal day-to-day direction.

KEY RELATIONSHIPS:

• Reports directly to the Director of Hotels, Salt Lake City office
• Partners closely with the General Managers of Flagstaff, Cheyenne, and Little America Wyoming
• Partners closely with the portfolio Communications Manager in Salt Lake City on content strategy and execution
• Collaborates with the GAHR Marketing team on creative requests, campaigns, and reporting
• Serves as the primary on-property marketing liaison for all hotel departments

PRIMARY RESPONSIBILITIES:

Content & Social Media

• Execute organic content strategy across all three properties, aligned to brand standards
• Produce high-quality video and photography for social media during property visits and coordinate content capture remotely between visits
• Manage hotel social media channels for all three properties including community management, response, and engagement
• Own the hotel influencer program across the portfolio from start to finish, including identifying, vetting, coordinating visits, and tracking performance, managing all aspects independently

Field Execution

• Travel to each property regularly, approximately 50% of time, to capture content, support influencer and journalist visits, and stay informed on property initiatives
• Stay connected to each property's operational calendar remotely between visits, proactively identifying content opportunities including seasonal conditions, new menu items, and property activities
• Produce and distribute on-property collateral including signage, menus, posters, and promotional materials aligned to brand standards across all three properties
• Serve as the on-property creative resource for departmental marketing requests during visits and remotely
• Support food and beverage teams and property departments with event marketing, promotional content, collateral, and social coverage

Influencer & Media

• Lead all influencer and journalist FAM visits, serving as the primary on-site coordinator and host
• Partner with comms manager to implement a structured influencer audit process, evaluating audience alignment, engagement quality, and reach to ensure every partnership is purposeful and measurable
• Coordinate journalist and media visits in partnership with the GAHR Communications Manager and PR agency

Digital & Reputation

• Assist with reputation management across all review platforms for three properties with timely, brand-appropriate responses
• Facilitate and maintain accuracy of hotel website content and digital media library in partnership with the marketing team

Reporting & PR

• Plan and lead execution of on-property photo and video shoots with internal teams and third-party vendors
• Deliver regular reporting on social media, influencer performance, and content to the GAHR marketing team
• Support PR needs as directed by GAHR Marketing, the Communications Manager, and PR agency

Events & Activations

• Partner with hotel departments to concept, plan, and execute on-property events and promotions
• Own the marketing and execution of at least two revenue-generating events in the first year
• Coordinate event logistics, collateral, and promotional content in partnership with relevant departments

REQUIREMENTS:

• Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
• 3+ years of marketing experience; hospitality or tourism experience strongly preferred
• Demonstrated portfolio of visual content, photography and video for social media required
• Proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
• Working knowledge of Canva, Asana, or comparable creative and project management tools
• Familiarity with CMS platforms and Microsoft Office Suite
• Comfortable collaborating across distributed teams using tools such as Microsoft Teams
• Ability to travel for team alignment and planning sessions

COMPETENCIES:

• Self-starter who operates with initiative, ownership, and minimal day-to-day direction
• Strong communicator who is equally comfortable working with on-property teams and partners in Salt Lake City
• Creative storyteller with strong written and verbal communication skills
• Highly organized, able to manage multiple concurrent projects across departments
• Comfortable with a dual reporting structure and proactive in keeping both lines of leadership informed
• Collaborative cross-functional partner focused on accountability and continuous improvement