Community Liaison / Hospice Marketing Representative
Hospice of the North Coast – Carlsbad, CA
Hospice of the North Coast is seeking a compassionate, driven, and relationship-focused Community Liaison to join our growing Partner Relations team. This role is ideal for a marketing professional who is passionate about hospice care, thrives in community outreach, and excels at building trusted partnerships throughout the healthcare continuum.
The Community Liaison serves as a key ambassador for Hospice of the North Coast, promoting our mission and services ethically and professionally within skilled nursing facilities, assisted living communities, physician offices, and the broader community.
What You'll Do
•Develop and maintain strong referral relationships with physicians, skilled nursing facilities, Assisted livings, community partners and community organizations
•Represent Hospice of the North Coast with professionalism, compassion, integrity, and a strong understanding of hospice philosophy and eligibility criteria
•Execute strategic outreach plans focused on growing referrals and strengthening market presence
•Conduct routine field visits, follow-up calls, in-services, educational presentations, and community events
•Prioritize and manage high-value referral accounts through consistent relationship management and strategic planning
•Utilize CRM systems (HubSpot) to document outreach activity accurately and consistently
•Collaborate closely with admissions, clinical teams, and leadership to ensure smooth referral-to-admission transitions
•Respond promptly and professionally to referral partner and community inquiries
•Identify new business development opportunities while strengthening existing partnerships
•Participate actively in community organizations, networking groups, and professional development opportunities
•Monitor referral trends and maintain visibility within assigned territory
What We're Looking For
•Minimum 2 years of healthcare marketing experience in hospice, home health, home care, palliative care, or senior services
•Strong knowledge of hospice philosophy, Medicare guidelines, and referral processes
•Demonstrated success building and maintaining referral relationships
•Excellent communication, presentation, and interpersonal skills
•Highly organized with the ability to manage multiple priorities independently
•Experience using CRM platforms and tracking outreach metrics
•Professional, self-motivated, and goal-oriented with strong follow-through
•Ability to collaborate effectively with interdisciplinary teams
•Bachelor's degree preferred
•Valid driver's license, reliable transportation, and auto insurance required
The Ideal Candidate
The ideal candidate is compassionate, accountable, strategic, and relationship-driven. They are comfortable working independently in the field while staying highly connected with internal teams. They understand that hospice outreach is built on trust, education, consistency, and service excellence.
Why Join Hospice of the North Coast?
At Hospice of the North Coast, we are committed to providing exceptional end-of-life care while supporting our employees through a collaborative, mission-centered culture. Our team values integrity, teamwork, communication, and community impact.
If you are passionate about serving patients and families while building meaningful healthcare partnerships, we would love to meet you.
Apply today to become part of a team that truly makes a difference.