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Heavy Rents Manager

Altorfer CAT

Cedar Rapids, Iowa

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Agricultural Engineering, Agricultural Management, Asset Management, Business Analysis, Business Intelligence, Business Skills, Business Strategy, Business Support, Car Rentals, Caterpillar Equipment, Communication Skills, Competitive Research, Construction, Construction Equipment Operation, Construction Management, Continuous Improvement, Corrective Action, Cross-Functional, Customer Relations, Customer Satisfaction, Customer Service Tools, Decision Support, Equipment Rentals, Equipment Replacement, Equipment Selection, Financial Management, Fleet Management, Fleet Sales, Forecasting, Heavy Equipment/Vehicles, Industry/Trade Analysis, Leadership, Market Analysis, Market Share, Market Tracking, Marketing, Marketing Strategy, Metrics, Office Equipment, Organizational Skills, People Management, Performance Management, Performance Metrics, Physical Demands, Pricing, Process Improvement, Product Pricing, Product/Service Launch, Profit & Loss, Profit & Loss Analysis, Rental Rates, Rentals, Return on Investment (ROI), Revenue Growth, Safety/Work Safety, Sales, Sales Administration, Sales Operations, Strategic Planning, Team Player, Trend Analysis, Vehicle Fleets, Willing to Travel
LOCATION
Cedar Rapids, Iowa
POSTED
3 days ago
Working Hours/Days: 8 am to 5 pm/ Monday-Friday Overview:

The Heavy Rents Manager is responsible for driving the profitable growth of Altorfer's Heavy Rents business through strategic fleet management, pricing, utilization optimization, and market share expansion. This position will lead initiatives to increase rental revenue, improve Percentage of Rental Revenue Opportunity (PRRO), maximize return on fleet investment, and ensure Altorfer maintains a competitive position in the heavy equipment rental marketplace.
The Heavy Rents Manager will make data-driven decisions regarding fleet acquisition, fleet sizing, rental rates, equipment deployment, and asset lifecycle management. Success in this role requires a strong understanding of rental business metrics, heavy equipment applications, customer needs, and market conditions.

Basic Duties:

 

Business Growth & Market Share

  • Develop and execute strategies to grow Heavy Rents rental revenue in a profitable manner.
  • Increase Altorfer's share of rental market opportunity through strategic fleet placement and customer engagement.
  • Monitor competitive market conditions and recommend actions to improve market position.
  • Support annual business planning and long-range growth initiatives for the Heavy Rents business.

Fleet Management & Planning

  • Determine Heavy Rents fleet size, composition, and growth requirements.
  • Develop equipment order forecasts and fleet replacement plans.
  • Make recommendations regarding fleet additions, disposals, and roll-out timing.
  • Optimize fleet deployment across territories to maximize utilization and profitability.
  • Evaluate equipment performance and adjust fleet strategies based on market demand.

Pricing & Profitability

  • Establish and maintain rental rate structures that balance competitiveness and profitability.
  • Evaluate market conditions and competitive pricing to ensure optimal rate positioning.
  • Monitor fleet profitability and recommend pricing adjustments as necessary.
  • Drive improvements in financial performance through disciplined asset management.

Utilization & Performance Management

  • Monitor and manage key rental performance indicators, including:
    • Physical Utilization
    • Financial Utilization
    • Return on Investment (ROI)
    • Fleet Age
    • Rental Revenue Growth
    • Profitability Metrics
  • Analyze utilization trends and implement corrective actions to improve fleet performance.
  • Utilize rental business analytics to support strategic decision making

Cross-Functional Leadership

  • Collaborate with rental coordinators, sales representatives, marketing, and operational teams to achieve business objectives.
  • Provide support and guidance regarding fleet strategy, pricing, and rental opportunities.
  • Develop relationships with Caterpillar representatives, vendors, and key customers.
  • Promote a culture focused on customer satisfaction, safety, profitability, and continuous improvement.

 

Qualifications:

 

Equipment & Application Expertise

  • Maintain a strong understanding of heavy equipment applications, customer requirements, and industry trends.
  • Provide guidance on machine selection, attachments, and work tools to support customer solutions.
  • Evaluate emerging equipment categories and technologies for potential fleet inclusion.
  • Work closely with sales, operations, and customers to ensure the fleet aligns with market demand.

 

Education & Experience

  • Bachelor's degree in Business, Construction Management, Agriculture, Engineering, or related field preferred.
  • Minimum 5 years of experience in equipment rental, equipment sales, fleet management, construction equipment operations, or a related industry.
  • Experience managing fleet assets and financial performance preferred.

Knowledge & Skills

  • Strong understanding of heavy equipment, work tools, and their applications.
  • Knowledge of rental business principles and performance metrics.
  • Ability to analyze utilization, profitability, and return on investment data.
  • Understanding of fleet lifecycle management and equipment valuation.
  • Strong financial and business acumen.
  • Excellent communication, leadership, and decision-making skills.
  • Proficiency with business intelligence, fleet management, and reporting tools.

 

 

Physical Requirements/Working Conditions:

This position is primarily office-based and requires frequent computer use.

Ability to sit, stand, walk, communicate, and operate standard office equipment.

Occasional travel to Altorfer facilities, customer sites, and equipment yards.

Must be able to safely enter shop and construction environments and utilize required PPE.

Ability to occasionally inspect equipment and work around heavy machinery in a safe manner.

Ability to lift up to 25 pounds occasionally.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

 

 

Why Work for Altorfer? 

 

At Altorfer, our iron is just the beginning. Our people make our company successful, and we would not be who we are without them. As a third generation, family-owned company created in 1957, we bring our values into how we do business. Everyone from technicians, sales representatives, administrative professionals, or somewhere in between is part of the “A-Team” and is crucial to our success. Here at Altorfer, we have over 35 locations and 1300 employees with long tenure for you to learn from. We have a collaborative, family valued culture, with a great reputation in the industry. A company that offers competitive pay, excellent benefits, and a remarkable team of people to work with. 

 

About the Company

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Altorfer CAT