The people here at Apple dont just create products - they create the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.
We are seeking an experienced and data-driven Head of Subscriber Acquisition to lead customer growth across our streaming business. This executive will be responsible for developing and executing acquisition strategies that drive high-quality subscriber growth while maximizing lifetime value and overall business profitability. Reporting to the head of growth for Apple TV, this leader will oversee a multidisciplinary team spanning performance marketing, channel optimization, growth analytics, and acquisition product management. The ideal candidate combines deep expertise in digital marketing with a strong understanding of subscription economics, customer behavior, experimentation, and growth product development.Develop and execute the acquisition strategy to deliver subscriber, revenue, and profitability targets. Own forecasting, planning, and performance management for subscriber acquisition across all paid, owned, earned, and partner channels. Continuously optimize acquisition efforts to improve customer quality, retention, and lifetime value - not just top-of-funnel volume. Partner closely with Finance and Analytics teams on business planning, forecasting, and growth modeling. Work closely with marketing, business development, content and other functional teams to optimize our acquisition resources against the biggest opportunities for profitable growth. Drive Apple TV offer and packaging strategy which includes but is not limited to direct to consumer and partner related offers. Establish measurement frameworks that balance short-term efficiency with long-term subscriber value. Partner with Product, Engineering, Design, and Data Science teams to improve conversion rates and customer onboarding experiences. Drive experimentation across landing pages, subscription flows, pricing and packaging offers, promotions, merchandising, and checkout experiences. Lead, mentor, and develop a high-performing team of acquisition marketers, growth product managers, and analysts. Foster a culture of accountability, innovation, experimentation, and continuous learning. Serve as a key advisor to executive leadership on subscriber growth opportunities and risks.12+ years of experience in growth marketing, performance marketing, subscriber acquisition, or related disciplines. 5+ years of leadership experience managing high-performing teams. Proven track record driving large-scale customer acquisition for subscription-based, streaming, direct-to-consumer, or digital businesses. Deep understanding of acquisition economics, including CAC, LTV, retention, payback, and profitability metrics. Experience managing significant media budgets and delivering measurable business outcomes.Experience within streaming, media, entertainment, technology, or subscription businesses. Strong understanding of acquisition funnel optimization and growth product management. Familiarity with experimentation platforms, attribution methodologies, and advanced measurement techniques. Experience leading cross-functional initiatives involving Product, Engineering, Analytics, and Marketing teams.
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.