Head of Marketing About Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.Life at Plutus Health Plutus Health offers a unique work environment that is both thrilling and enriching, fostering personal and professional growth. Our company is a hub of innovation, collaboration, and continuous learning, where we encourage our employees to adopt a positive mindset and strive for excellence.At Plutus Health, you'll be part of a vibrant team that thrives on creativity and problem‑solving. You'll have the opportunity to work on cutting‑edge projects, leveraging the latest technologies and methodologies to deliver intelligent solutions that make a tangible difference for our clients.Plutus Health prioritizes the well‑being of its employees and fosters a supportive and inclusive culture that promotes work‑life balance. If you are enthusiastic about joining a vibrant organization that values your input, Plutus Health is the ideal place to pursue your career goals.Job Title: Head of MarketingExperience: 10+ years of B2B marketing leadership targeting healthcare enterprisesQualification: Bachelor's degree in Marketing, Business, or Communications (required); MBA or healthcare‑related advanced degree (preferred)Location: Dallas, TexasTerms: Full‑timeJob Summary Enterprise B2B marketing leader driving an aggressive growth strategy. Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech‑enabled RCM.Recognition & Growth Inc. 5000 honoree – 2 consecutive years, recognized for rapid revenue growthSMU Cox 100 – 3 consecutive years (fastest‑growing Dallas companies)Proven scalability: Built on proprietary technology and dedicated global teamsDual‑Brand Portfolio Plutus Health (Primary Brand): Tech‑enabled RCM outsourcing serving multi‑specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimizationArtemis ABA: Practice management SaaS platform for ABA therapy providersWhat Makes Us Different Technology‑first approach: Proprietary workflows, AI‑powered automation, real‑time analyticsVertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billingGlobal delivery advantage: Round‑the‑clock support with cost savingsKPI‑driven pricing modelRapid growth trajectory: Expanding its client base, geographic footprint, and service capabilitiesCRITICAL REQUIREMENTS (Must Have) Enterprise ABM Experience 10+ years of B2B marketing leadership targeting healthcare enterprisesProven ABM program success with measurable pipeline impactExperience building and executing multi‑touch ABM campaigns targeting C‑suite and clinical decision‑makersExperience with 12‑month enterprise sales cycles involving 5–10 stakeholdersTrack record of achieving 30%+ improvement in sales cycle velocity through ABMHealthcare Industry Expertise RCM outsourcing services marketing (medical billing, coding, denial management)Healthcare SaaS go‑to‑market experience (EMR/EHR, practice management, billing software)Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE‑backed boardsExperience marketing to CFOs and PE‑backed healthcare organizations, with the ability to create ROI‑focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimizationKnowledge of HIPAA compliance in marketing operationsExperience marketing to multi‑specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companiesDigital Marketing Mastery HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automationFull‑funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargetingMarketing automation platforms (HubSpot, Marketo, Pardot)Intent data platforms (6sense, ZoomInfo, Bombora)Account‑based advertising and personalization tools (Demandbase, Terminus, Mutiny)AI‑Powered Marketing Innovation Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimizationAI‑driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalizationProven track record of reducing content creation time by 40%+ while maintaining quality through AI toolsBrand & Market Leadership Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI trackingBrand positioning and messaging against market leadersThought leadership programs: Whitepapers, industry reports, research studies, executive briefingsCustomer engagement initiatives: User conferences, advisory boards, reference programs, success storiesAnalyst relations: Engaging KLAS, Black Book, and Gartner to build market credibilityExecution Excellence Experience building a marketing function from scratch in a growth‑stage company ($50M–$100M revenue)Managed marketing budgets of $3M+ with strong ROI disciplineLed teams of 5–10+ members (internal and agencies)Built a scalable content engine: Case studies, whitepapers, video, webinarsSTRONG PLUS (Differentiators) Industry Experience Global delivery model marketing experienceABA, behavioral health, or ASC market knowledgeExperience in PE‑backed healthcare companiesMarketing engagement with CFOs, COOs, and PE portfolio company boardsCompetitive intelligence expertiseTechnical Capabilities HubSpot certifications (Marketing Software, Inbound, Revenue Operations)AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AIPredictive analytics and propensity modelingMarketing data warehouse architectureAPI integrations and martech stack optimizationStrategic Skills Market research and analyst relations (KLAS, Black Book, Gartner)Key Opinion Leader (KOL) development programsPartner/channel marketing experiencePE firm relationship building and portfolio company targetingKEY RESPONSIBILITIES Strategic Planning (25%) Own revenue contribution targets through marketing‑sourced pipelineDevelop integrated marketing strategy across services (Plutus) and software (Artemis)Build ICP definitions and account selection criteria for ABM programsCreate competitive positioningDesign and execute tiered ABM programs targeting named enterprise accountsDevelop CFO‑focused value propositions, including ROI calculators and EBITDA impact modelsBrand, Events & Market Presence (25%) Plan and execute major healthcare conferences annuallyTarget PE firm events and healthcare investment conferencesLaunch annual customer conference and advisory board programsProduce annual thought leadership content on RCM trends, ABA outcomes, and financial optimizationEngage KLAS, Black Book, and Gartner for evaluations and rankingsBuild PR strategy and media presence in healthcare publicationsDemand Generation (35%) Generate marketing‑qualified accounts (MQAs)Drive pipeline growth from marketing channelsExecute LinkedIn ABM campaignsBuild SEM strategy to capture high‑intent search trafficCreate vertical‑specific content across target segmentsDevelop board‑ready materials (executive summaries, ROI models, implementation roadmaps)Optimize conversion funnelsImplement AI‑powered lead scoring, email optimization, and personalizationSales Enablement & Team (15%) Develop personalized landing pages and account‑specific micrositesCreate competitive battlecards and sales decksBuild CFO‑focused tools (ROI models, TCO analyses, payback calculators)Conduct weekly pipeline reviews with sales leadershipRecruit and manage a 3–5 member marketing teamBuild real‑time dashboards tracking engagement, pipeline, and revenueQUALIFICATIONS Education & Experience Bachelor's degree in Marketing, Business, or Communications (required)MBA or healthcare‑related advanced degree (preferred)10+ years of B2B healthcare marketing leadership5+ years of enterprise ABM experience3+ years in RCM or healthcare SaaS marketingExperience selling to CFOs and PE‑backed healthcare organizationsTechnical Skills HubSpot Marketing Hub (advanced proficiency)AI tools for content, analytics, and automationLinkedIn Campaign Manager and Sales NavigatorGoogle Analytics 4, Google Ads, Tag ManagerABM platforms (Demandbase, 6sense, Terminus)Intent data tools (ZoomInfo, Bombora, Clearbit)Analytics tools (Tableau, Looker, Power BI)Financial modeling tools for ROI/TCO analysisLeadership Competencies Data‑driven decision‑making with strong analytical rigorFinancial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback)Cross‑functional collaboration across marketing, sales, product, and operationsStrong understanding of RCM workflows, HIPAA, and healthcare buying committeesExecutive presence: Comfortable engaging with C‑suite and boardsBias for action with comfort in ambiguityAbility to balance strategic vision with hands‑on executionWORKING STYLE & CULTURE FIT You'll thrive here if you: Move fast in a high‑growth environmentMake data‑driven decisions and operate through dashboardsPrefer direct communication and fast decision‑makingCan translate marketing into financial outcomesEntrepreneurial and comfortable building from scratchResults‑oriented and measured on revenue impactHands‑on and execution‑focusedWhy join Plutus Health? Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectoryImpact: Build the marketing function from the ground up at a critical inflection pointGrowth Market: Healthcare RCM and ABA SaaS are rapidly expandingTarget‑Rich Environment: PE firms managing healthcare portfolio companiesCompetitive Advantage: Global delivery model + proprietary technologyLeadership: Experienced operators with a decisive and empowering CEO#J-18808-Ljbffr