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Head of Marketing

NXTThing RPO

Columbus, OH

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Analysis Skills, Artificial Intelligence (AI), Budgeting, Business Strategy, Business-to-Business (B2B) Marketing, CRM Integration, Cadence, Campaigns, Communication Skills, Competitive Analysis/Strategy, Conferences, Construction, Content Development, Content Syndication, Continuous Improvement, Demand Generation, Dental Insurance, Editing, Establish Priorities, Executive Assistant Skills , Google Analytics, ICP, Leadership, LinkedIn, Market Entry Strategy, Marketing, Marketing Automation Software, Marketing Communications, Marketing Strategy, Online Marketing, Organizational Skills, Outbound Marketing, Partner Sales, Performance Metrics, Product Positioning, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Return on Investment (ROI), Revenue Growth, Revenue Planning, Sales, Sales Pipeline, Sales Support, Salesforce.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Software as a Service (SaaS), Team Player, Technical Marketing, Thought Leadership, Trade Shows, Vision Plan, Webinar, White Papers, Willing to Travel, Writing Skills
LOCATION
Columbus, OH
POSTED
8 days ago
About Us:
At NXTThing, we’re redefining the future of talent acquisition. We believe hiring is both an art and a science, and we’re building a new approach that combines innovative technology, data-driven insights, and the human expertise needed to transform how companies attract, engage, and hire talent.

Through our recruitment solutions, Personegy™ hiring platform, and Talentegy™ analytics solutions, we bring together people, technology, and data to challenge traditional hiring models and create smarter talent experiences.

Join us as we continue rewriting the playbook for talent acquisition and building what’s next in the future of hiring.

Position Summary:
We are seeking a marketing leader who is equal parts strategist and executor. This is not a role for someone who only manages agencies or delegates deliverables — it is for a builder who can set the direction and then do the work. You will own the marketing function end-to-end and be the engine behind pipeline generation, brand presence, and market positioning across all three product lines.

Key Responsibilities:
Go-to-Market Strategy
  • Develop and drive integrated B2B marketing strategies that support pipeline growth across RPO services, Personegy, and Talentegy
  • Define ICP segmentation, messaging frameworks, and positioning for each product line
  • Build campaign plans tied to revenue targets and measurable pipeline contribution
  • Partner closely with Sales leadership to align buyer personas, competitive intelligence, and sales enablement needs

Demand Generation & Digital Marketing
  • Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication
  • Build and manage a high-performing marketing funnel from top-of-funnel awareness through MQL conversion
  • Develop and execute webinar and virtual event programs that build pipeline and establish thought leadership
  • Manage and continuously improve the marketing tech stack and CRM integration (HubSpot or equivalent)

Content & Social
  • Lead content strategy and creation across all formats: long-form, short-form, case studies, white papers, email, and social
  • Own LinkedIn presence and social strategy for company and executive brands, particularly targeting TA and HR audiences
  • Produce compelling, buyer-relevant content that reflects deep fluency in recruiting technology, RPO, and HR transformation
  • Maintain a consistent editorial calendar aligned to campaign and pipeline priorities

Brand & Thought Leadership
  • Shape and steward the NXTThing RPO brand narrative and visual identity across all channels and assets
  • Position NXTThing as a credible, differentiated player in the RPO and HRTech space
  • Support executive and sales team presence at industry conferences, panels, and partner events
  • Build a PR and analyst relations function appropriate for a growth-stage company

Performance & Accountability
  • Define, track, and report on marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution
  • Hold outside agencies, contractors, and any internal team members accountable to outcomes and timelines
  • Operate with a test-and-learn mindset — launch, measure, iterate, and scale what works
  • Present marketing performance and strategy to executive leadership on a regular cadence
Required Qualifications:
  • Bachelor's degree required, preferably in Marketing or communications.
  • 5-10 years of B2B marketing experience with at least 2 years in a leadership role
  • Proven track record in HR technology, recruiting technology, RPO, staffing, or adjacent markets — you understand the buyer and the industry
  • Demonstrated ability to generate pipeline and revenue, not just brand impressions
  • Hands-on experience across digital marketing, SEO/SEM, marketing automation, social media, and content creation
  • Experience managing agencies, freelancers, or small teams and holding them accountable to results
  • Strong command of marketing analytics and the ability to make data-driven decisions quickly

The Right Mindset
  • Growth mindset — you are energized by building, not maintaining
  • Resourceful and scrappy — you know how to get results without large budgets or big teams
  • Comfortable being both the strategist and the person who executes the strategy
  • Highly collaborative with Sales — you see marketing as a revenue function, not a support function
  • Deeply curious about emerging tools, AI-powered marketing capabilities, and better ways to reach buyers
  • Organized, accountable, and direct — you set clear priorities and communicate clearly about progress and obstacles
  • Be able to travel up to 10% of the year
Preferred Qualifications:
  • Experience marketing to CHROs, VPs of Talent Acquisition, or HR Directors
  • Familiarity with RPO, workforce solutions, or enterprise HR transformation buying cycles
  • Experience in launching or marketing SaaS or AI-powered HR technology products
  • Proficiency with HubSpot (or comparable MAP), Salesforce, LinkedIn Campaign Manager, and Google Analytics
  • Experience building conference and trade show marketing programs and tracking ROI
Why NXTThing RPO:
You will have real ownership over a marketing function with the scale to move fast and the executive support to invest in what works. You will not be buried in process, approvals, or layers of management. Your work will directly shape the growth trajectory of the business and the careers of the team around you.
This is the right role for a marketing leader who is ready to step up — someone who has done the work, knows the space, and is ready to own outcomes at a company with real products, real buyers, and real growth ahead.
 
What We Offer:
  • Unlimited paid time off
  • 2, 1-week shutdowns per year
  • Paid holidays
  • Company paid medical, dental & vision insurance
  • Strong work-life balance

At NXTThing RPO we understand that we are at our best when our people can be their authentic selves at work and we are committed to providing an inclusive environment for our team, our clients, and our communities. Employment decisions are based on an individual’s qualifications and merit, however, never with regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. 
 

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NXTThing RPO