Head of Marketing, B2B SaaS

Confidential

Atlanta, GA

JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Business-to-Business (B2B) Software, Campaigns, Cloud Computing, Consulting, Cost Control, Demand Forecasting/Planning, Demand Generation, ERP (Enterprise Resource Planning), Forecasting, High Tech Industry, Inventory Management, Inventory Planning, Lead Generation, Leadership, Marketing, Marketing Strategy, Online Marketing, Operations Research, Order Picking/Packing, Outbound Marketing, Performance Analysis, Procurement Strategy, Risk Management, Sales Cycle, Software as a Service (SaaS), Sourcing Strategy, Supply Chain, Supply Chain Management, Supply Chain Optimization, Sustainability
LOCATION
Atlanta, GA
POSTED
2 days ago

Head of Marketing, B2B SaaS

About the Company

Accomplished B2B software company with a global reach

Industry
Information Technology and Services

Type
Privately Held

Founded
1981

Employees
501-1000

Specialties

  • supply chain optimization
  • consulting
  • operations research
  • cost reduction
  • tactical route optimization
  • route & dispatch optimization
  • cloud route optimization
  • load optimization
  • erp & enterprise system
  • callaborative planning
  • forecasting & demand planning
  • forecasting & replenishment
  • inventory planning & optimization
  • vendor managed inventory (vmi)
  • workforce optimization
  • sustainability
  • network planning & optimization
  • strategic sourcing & procurement
  • supply chain risk management
  • lean supply chain
  • order picking
  • and supply chain visibility

About the Role

The Company is seeking a Head of Marketing for the Americas region. This hands-on leadership role is pivotal in driving regional marketing strategy, demand generation, and pipeline contribution. The successful candidate will be responsible for owning and executing the regional marketing strategy in alignment with global priorities, with a strong focus on demand generation, lead quality, and revenue impact. Key responsibilities include designing and running full-funnel campaigns, leading digital marketing efforts, and applying modern marketing tools and AI-driven capabilities. The role also involves leading a small regional marketing team, shaping the execution of digital-first marketing, and maintaining a data-driven, analytical approach to track and report on marketing performance.The ideal candidate will have 8-12+ years' experience in B2B SaaS or B2B technology marketing, a proven track record in tying marketing programs to pipeline and revenue outcomes, and experience in supporting complex, multi-stakeholder sales cycles. They should be comfortable operating in a global organization with a centralized strategy and regional execution, and possess a curious, modern marketer mindset that embraces experimentation with new tools and approaches. The role is best suited for someone with a background in growth-stage or mid-sized B2B software environments, where marketing is evolving, and there is a real opportunity to make an impact.

Functions

  • Marketing

About the Company

C

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans. Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Financial Services
WEBSITE
https://www.americanequity.com