Head of Insights

Domino's Pizza Inc

Michigan, MI

JOB DETAILS
SKILLS
Artificial Intelligence (AI), Brand Strategy, Cross-Functional, Customer Experience, Customer/Client Research, Data Modeling, Data Science, Delivery Driving, Finance, Fitness, Leadership, LifeTime Value (LTV), Loyalty Programs, Market Research, Market Tracking, Marketing, Media Buying and Planning, Mentoring, Nutrition, Performance Metrics, Performance Modeling, Performance Tuning/Optimization, Platform for Privacy Preferences, Predictive Modeling, Project/Program Management, Psychiatry and Mental Health, Qualitative Research, SLICE (Simulation Language with Integrated Circuit Emphasis), Sales, Scientific Research, Storytelling, Strategic Analysis, Technical Leadership, Technical Marketing, Technical Operations, Tuition Fees, Use Cases, Website Conversion, eCommerce
LOCATION
Michigan, MI
POSTED
30+ days ago

Company DescriptionDomino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the iceberg…or as we might say, one "slice" of the pie! If this sounds like a brand you'd like to be a part of, consider joining our team!Job DescriptionReports to:EVP, Chief Marketing OfficerLocation:Ann Arbor, Michigan (Onsite)SummaryLead the vision and execution of consumer insights , personalization strategies, advanced analytics, and GenAI-driven innovation to enable data-informed decisions across marketing, product, and customer experience. This role is pivotal in shaping Domino's next era of customer-centric growth.Key ResponsibilitiesConsumer Research & Market IntelligenceDesign and oversee consumer research programs (qualitative and quantitative) to uncover behaviors, motivations, and unmet needs.Translate complex data into actionable insights that inform brand strategy, product innovation, and media planning.Champion the voice of the consumer in all strategic decisions.Personalization & Customer ModelingDrive personalization initiatives leveraging AI-enabled models (e.g., lifetime value, churn prediction, next best action).Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media, e-commerce, and loyalty programs.Ensure KPIs and measurement frameworks are in place to track personalization impact.Analytics & Decision ScienceLead advanced analytics teams to integrate 0P, 1P, and 3P data for predictive modeling and performance optimization.Foster a culture of data fluency and insight-driven leadership across the organization.Generative AI StrategyIdentify and scale GenAI use cases (e.g., synthetic market research, AI-powered creative optimization, conversational analytics).Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.Ensure ethical and responsible AI practices aligned with brand values.Leadership & CollaborationBuild and mentor a high-performing team of researchers, data scientists, and AI specialists.Facilitate cross-functional collaboration with Marketing, Technology, Operations, and Finance.Represent Insights in executive forums and influence enterprise strategy.QualificationsQualificationsMaster's degree in Data Science, or related field; PhD preferred.12+ years in consumer insights, analytics, or decision science leadership roles.Proven experience in personalization strategy and AI/GenAI applications.Strong command of research methodologies and advanced analytics tools.Exceptional communication and storytelling skills to influence senior stakeholdersAdditional InformationBenefits:Paid Holidays and VacationMedical, Dental & Vision benefits that start on the first day of employmentNo-cost mental health support for employee and dependentsChildcare tuition discountsNo-cost fitness, nutrition, and wellness programsFertility benefitsAdoption assistance401k matching contributions15% off the purchase price of stockCompany bonusAll your information will be kept confidential according to EEO guidelines.

About the Company

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Domino's Pizza Inc