Head of Global ISV Marketing, Global Partner Marketing

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Alliance/Partner Marketing, Amazon Web Services (AWS), Analysis Skills, Best Practices, Channel Strategies, Communication Skills, Cross-Functional, Demand Generation, Develop and Maintain Customers, Direct Marketing, Direct Sales, Ecosystems, Field Marketing, Improvement Metrics, Independent Software Vendor (ISV), International Marketing, Internet Video, Leadership, Market Segmentation, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Online Marketing, Outbound Marketing, Partner Sales, Pivot Chart, Pivot Tables, Process Improvement, Revenue Management, Set Goals, Strategic Planning, Tableau, Team Lead/Manager

LOCATION

Seattle, WA

POSTED

30+ days ago

Description The Head of Global ISV Marketing at AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organisations (ISV) globally. This role develops and executes strategic, data-driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. The role is responsible for both partner-led and AWS-led demand generation programs via targeted motions, like ABM and scale mechanisms. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders. Key job responsibilities - Develop, own and execute the Global ISV marketing plan including partner coverage, integration into AWS-led demand generation, MDF planning, and partner-led demand generation. - Develop, own and execute the ABM plans to support partner growth strategies with customers. - Hire and develop a team of partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events. - Partner closely with field marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners. - Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them. - Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs. - Work with global and regional teams to share best practices and ensure alignment across different marketing efforts. - Set goals, measure and report outcomes to the internal business and external partner stakeholders. About the team Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners. Basic Qualifications - 10+ years of professional non-internship marketing experience - Experience managing teams - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams Preferred Qualifications - Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social - Experience leading across multiple locales Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 171,800.00 - 232,400.00 USD annually USA, OR, Portland - 156,100.00 - 211,200.00 USD annually USA, TX, Austin - 156,100.00 - 211,200.00 USD annually USA, WA, Seattle - 156,100.00 - 211,200.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles