Head of Brand Marketing

Confidential

Philadelphia, PA

JOB DETAILS
SKILLS
Adobe Acrobat, Artificial Intelligence (AI), Brand Marketing (Branding), Brand Positioning, Consumer Packaged Goods, Marketing, Marketing Strategy, Press Releases, Product Marketing, Product/Service Launch, Public/Media/Press/Analyst Relations, Startup, Team Lead/Manager, Team Player
LOCATION
Philadelphia, PA
POSTED
1 day ago

Head of Brand Marketing

About the Company

Well-funded document platform

Industry
Internet

Type
Privately Held

About the Role

The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is set to disrupt the PDF industry. The ideal candidate is a visionary brand marketing leader with a proven track record of creating and executing bold, attention-grabbing marketing strategies. This role is pivotal, as the successful candidate will be the first marketing hire for the new entity, with the opportunity to build and lead a team. Responsibilities include defining the brand voice and positioning, shaping the narrative and cultural identity, and engineering earned media and PR that goes beyond traditional press releases. The role demands a creative thinker who can craft stories and stunts that resonate, and who is adept at understanding how to make content spread across various channels.The Head of Brand Marketing will work closely with the CEO, product marketing, and the world-class product team to ensure a seamless go-to-market execution. The focus is on creating a brand that is unmistakable, modern, and powerful enough to replace existing tools in the market. The successful candidate will be at the forefront of the launch, with full creative authority and the freedom to move fast in a collaborative, start-up environment. While experience in CPG, consumer tech, or agency work with a new product launch focus is preferred, the company values passion, boldness, and the ability to think both creatively and strategically. The role is suited to someone who has been waiting for the chance to make a significant impact and is excited about the potential of AI tools for a lean team.

Hiring Manager Title
Chief Executive Officer (CEO)

Functions

  • Marketing

About the Company

C

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans. Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Financial Services
WEBSITE
https://www.americanequity.com