Growth & Outreach Liaison

JOB SUMMARY

The Growth & Outreach (GNO) Liaison, reporting to the Nursing Home Administrator, is responsible for strategically planning and implementing outreach efforts specifically with physicians, nurse practitioners, physician assistants, other area hospitals, EMS and other potential referral sources within the hospital's primary, secondary and tertiary service areas and maximizing referral and redirection opportunities for both skilled nursing and long term care services. This position is focused on continuous improvements that result in improved experiences for both patients and providers within our facility.

Reporting Structure: Reports to the Nursing Home Administrator or designee

MINUMUM QUALIFICATION REQUIREMENTS

Education: Bachelor's Degree or experience in medical sales to qualify for an education exemption.

Work Experience: Minimum of 3 years' related sales experience. Medical and/or Pharmaceutical Sales experience preferred.

License/Certification: N/A

CORE COMPETENCIES

Core Values/ Standards of Conduct

AIDET/Organizational Expectations

Abuse and Neglect of Adult Patient

Abuse and Neglect of Pediatric Patient

Acute Coronary Syndrome/Chest Pain Protocols

Hand Hygiene

Incident/Occurrence Protocols

JOB SPECIFIC CORE COMPETENCIES

Skills

Conflict Resolutions/Mediation

Critical Thinking and Evidence based decision making

Leadership

Customer Service

Communications

Organization Relations

Business Acumen

Knowledge

Leadership Principles

Conflict Resolution

Data Management/Synthesizing

Information Technology

Abilities

Information driven

Job Specific Impact

Routine Business Problems

Independent Judgement

Project Planning/ Organization

Behavior

Customer Service Focus

Critical Evaluation

Leadership & Strategic Navigation

Relationship Management

Ethical Practices

Good judgement

ESSENTIAL FUNCTIONS

• Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines. Utilizes Excel (or a proprietary system e.g. Sales Force) to document and optimize outreach to referral sources.
• Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport. The majority of their time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility.
• Provide regular communication and updates to Nursing Home Administrator. Attend onsite meetings as determined by the Nursing Home Administrator.
• Communicate activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth.
• Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities.
• Arrange and facilitate introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process.
• Arrange introductions and regular engagement of facility's clinical services, access points and specialists to new and all providers.
• Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers.
• Document each provider encounter including any open requests/issues and follow up plan in Excel (or a proprietary system e.g. Sales Force), which tracks activities, progress and outcomes.
• Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service lines.
• Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources.
• Serve as a resource to organizational leaders for market and competitive intelligence.
• Regular and reliable attendance.
• Perform other duties as assigned.

OTHER DUTIES

• Position serves both internal co-workers and external customers, clients, patients, contractors, and vendors.
• Access to and/or works with sensitive and/or confidential information.
• Exhibit an understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Works in well-lit, ventilated and climate controlled office environment with routine office equipment; some equipment has moving mechanical parts.

In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.

Noise level in the work environment is typical for an office and/or hospital environment.

PHYSICAL ABILITIES AND REQUIREMENTS

Activity

Occasionally (1-33%)

Frequently (34% to 66%)

Continuously (67% to 100%)

Sitting

X

Walking

X

Standing

X

Bending

X

Squatting

X

Climbing

X

Kneeling

X

Twisting

X

Lifting

X

Carrying

X

Pushing

X