Little more about the team:
We are seeking a data-driven Growth Marketing Manager to increase pipeline generation and conversion for our Enterprise customer segment. You will build scalable and predictable marketing programs that drive inbound opportunities through high-intent marketing.
Reporting to the VP Growth Marketing and working closely with peers in Marketing, Sales, and Product, this role will focus on:
• Execute an integrated GTM strategy tailored for the Enterprise customer segment • Leverage paid, owned, and earned channels to maximize impact • Optimize marketing touchpoints and sales handoffs to increase conversion • Support sales and partner campaigns to drive holistic pipeline generation • Analyze and continuously improve programs with a focus on revenue
If you thrive in high-growth environments, love solving for scale, and know how to turn data into pipeline, we want to hear from you!
What you'll do in the role:
• Execute and Optimize Campaigns • Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions • Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers • Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives • Develop and execute ABX campaigns focused on high value enterprise prospects • Enable Cross-Functional Pipeline Generation • Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment • Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking • Deliver Insights & Drive Outcomes • Define and track success metrics, which may include: • Quantity and quality of demo requests and MQLs • Conversion of leads to pipeline • Cost per qualified opportunity • Channel and tactic performance • Surface insights on funnel and campaign performance to double down on growth levers • Launch and iterate on growth experiments with clear hypotheses and measurable outcomes • Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution
What you'll bring to the role:
• 5+ years of B2B marketing experience, with 3+ years specifically in Demand Generation or Growth Marketing focused on new business acquisition • Demonstrated ability to drive pipeline and revenue growth in technical and complex sales cycles • Proven track record of aligning marketing and sales to drive measurable business outcomes • Fluent in foundational GTM platforms (ex: SFDC, HubSpot, 6sense) as well as AI-driven approaches • Strong analytical mindset, with experience in measuring, reporting, and optimizing performance based on key revenue metrics • Comfortable marketing to developers, engineering leaders, or other technical audiences • Thrives in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence