Growth Marketing Manager

Woven Care is expanding from 12 clinics in Colorado into Salt Lake City — and we're just getting started. We plan to 4x our clinic footprint over the next few years, and we're looking for someone to help lead that charge.

About the Role

The Growth Marketing Manager is a senior individual contributor at the intersection of business development, community-building, and data-driven marketing. You'll own on-the-ground growth efforts in our new SLC market while partnering with the Director of Marketing and company leadership to build a repeatable playbook for future launches. There's a clear pathway to management as the team grows.

The Ideal Candidate

• Is motivated by patient access — understanding that every new market launched means more children getting care
• Has deep roots in or strong familiarity with the Utah healthcare landscape, and/or has successfully launched healthcare services in new markets
• Is a natural relationship-builder who earns trust quickly with providers, community leaders, and executive stakeholders
• Is excited to build a network from scratch, including doing cold outreach
• Is data-fluent: comfortable setting KPIs, tracking performance, and adjusting strategy based on results
• Thrives in a fast-moving environment, has low ego, high integrity, and a collaborative spirit

What You'll Own

Provider Relations & Referral Development

• Build and maintain a referral network across pediatricians, PCPs, specialists, and school-based clinicians in SLC
• Conduct regular outreach and in-person visits to drive consistent patient referrals
• Equip and motivate clinical staff to engage in provider education and relationship-building
• Manage a structured outreach calendar and track referral pipeline metrics in CRM

Community & Local Partnerships

• Cultivate relationships with community organizations, school districts, nonprofits, and parent networks
• Develop co-marketing initiatives and represent Woven Care at local events, health fairs, and community forums

Corporate & Strategic Partnerships

• Lead high-level outreach to healthcare networks, regional/national insurers, and employer groups
• Build business cases for partnership opportunities, including ROI modeling
• Develop executive-ready presentations and performance reports

Advertising & Paid Media

• Partner with the Director of Marketing to launch and optimize campaigns across Meta, Google, and other platforms
• Oversee traditional advertising (print, OOH, radio) and manage vendor relationships in the SLC market
• Track campaign performance against KPIs and report regularly on reach, CPA, and ROI

New Market Launch & Clinic Growth

• Own caseload-filling efforts at new SLC clinic locations across all channels
• Help develop and refine a repeatable market launch playbook for future expansion
• Analyze market data and competitive dynamics to surface growth opportunities
• Set and report on clear growth targets for the SLC market

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered
• 5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting
• Demonstrated experience building provider or referral networks in a clinical environment
• Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions
• Experience managing both digital and traditional advertising campaigns with measurable results
• Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms
• Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives
• Familiarity with the Utah/SLC healthcare market is a strong plus
• Understanding of HIPAA and healthcare marketing compliance requirements

Location

Hybrid, based in Salt Lake City. Regular in-market presence required; some travel to Colorado and future markets as the company grows.

Compensation & Benefits

• $90,000–$120,000/year, based on experience
• Bonus eligible up to 40% annually
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match after 1 year
• Tenured PTO, FSA options, and company-paid life insurance
• Professional development support